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Boutique advertising agency founded in 1990 by Fabien Baron, specializing in fashion, fragrance, and luxury brands.

Baron & Baron was founded in 1990 by Fabien Baron, a French art director and designer who moved to New York in 1982. Born in Antony, France in 1959, Baron studied design, sculpture, and painting at the École des Arts Appliqués before becoming an art director for Barneys in New York.

The agency is a boutique advertising and design company specializing in fashion, fragrance, and cosmetics luxury brands. Baron & Baron produces award-winning advertising campaigns, cosmetic and fragrance packaging designs, retail environments, logos and graphics, brand repositioning, and corporate identity programs. The firm has shaped the visual identities of global brands including Calvin Klein, Givenchy, Fendi, and Michael Kors.

Baron & Baron’s work includes collaborations with Burberry, Giorgio Armani, Balenciaga, Coach, and Christian Dior. The agency has won ten Fifi design awards from the Fragrance Foundation, known as the “Oscars” of the fragrance world. Vanity Fair called Fabien Baron “the most sought-after creative director in the world,” recognizing his influence on fashion and luxury brand identity.