Logos by Instagram Design Team
Browse 1 brand logos created by Instagram Design Team agency. Download free SVG vector logos and explore the design portfolio.
Internal design team responsible for Instagram's product design, brand identity, and user experience.
The Instagram Design Team is the internal design organization responsible for Instagram’s product design, brand identity, and user experience across the social media platform. The team works within Meta (formerly Facebook) to shape the visual and interactive experience for over a billion users worldwide.
The design team gained significant attention for their 2016 rebrand, which introduced a simplified gradient icon designed by Ian Spalter and the internal team, replacing the original polaroid camera icon. This rebrand reflected Instagram’s evolution from a photo-sharing app to a broader creative platform encompassing photos, videos, messaging, and stories.
The Instagram Design Team operates across multiple disciplines including product design, motion design, brand design, and research. They are responsible for features including Stories, Reels, direct messaging, and the core feed experience, continuously evolving the platform’s design language to balance simplicity with creative expression.