Logos by Landor
Explore 2 logo designs by Landor. Download free SVG vector logos and discover the portfolio of brand identities.
Brand design pioneer founded by Walter Landor, who famously stated products are made in factories, but brands are created in the mind.
Walter Joseph Landor (1913–1995) was a German-born designer who revolutionized corporate branding and founded Landor Associates in 1941. Born Walter Landauer on July 9, 1913, in Munich to a Jewish family, he grew up in his father Fritz’s architecture studio but chose to study industrial design instead.
Landor left Munich for London in 1931, studying at London University’s Goldsmith College and changing his surname from Landauer to Landor. He co-founded Industrial Design Partnership with Misha Black and Milner Gray in 1935, and at 23 became the youngest Fellow of the Royal Society of Arts. In 1939, he traveled to the United States as part of the British Pavilion design team at the New York World’s Fair, then continued to San Francisco and settled there.
In 1941, Walter and his wife Josephine launched their design firm from their small flat. Landor famously stated: “Products are made in the factory, but brands are created in the mind.” He designed identities for General Electric, Japan Airlines, Levi Strauss, Shell Oil, and Coca-Cola. In 1964, he purchased the retired ferryboat Klamath for $12,000 and converted it into the company’s headquarters. He retired in 1989, and the Smithsonian Institution established a permanent collection of his work in 1994. Walter Landor died June 9, 1995.