Explore the iconic 17LIVE logo – its design, history, and visual identity.
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Key information about 17LIVE: origin, designer, industry, and logo introduction year.
| Website | 17.live |
| Country | Japan |
| Industry | Entertainment |
| Logo Introduced | 2015 |
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The 17 Live is a global live social entertainment platform founded in Taiwan in 2015 by Jeffery Huang, operating in eight markets and maintaining a leading position in Japan, Taiwan, Hong Kong, and other Asian countries.
The 17LIVE logo is a bold text-based wordmark rendered in pure red (#ff0000), creating maximum visual impact and instant recognition. The design combines the number “17” with the word “LIVE” in a unified typographic treatment that emphasizes immediacy and excitement. The bright red color dominates the identity, conveying energy, passion, and the real-time nature of live streaming entertainment. The typography is clean and modern, designed to work effectively across mobile interfaces where the platform primarily operates. The single-color approach ensures versatility across various backgrounds and screen sizes while maintaining strong brand presence.
17 Live was founded in Taiwan in 2015 by Jeffery Huang and has grown to become the biggest platform for live entertainment in Japan, Taiwan, Hong Kong, and several other markets. The platform now features more than 46,000 contracted artists globally and attracts over 2 million active users monthly.
The company entered the Japan market in 2017 and quickly established itself as the market leader, demonstrating the logo’s cross-cultural appeal and effectiveness in different linguistic contexts. The simple red wordmark transcends language barriers, making it ideal for the platform’s multi-market expansion across Asia.
The company has undergone significant transformation since its founding, including an unsuccessful US IPO attempt in 2018, the hiring of CEO Hirofumi Ono, the spin-off of Paktor, a full buyout of founder Jeffery Huang’s stake, and acquisitions of MEME and HandsUp.
The logo’s simplicity has proven valuable through these transitions, remaining consistent as a brand anchor while the business evolved. The red color and clean typography work effectively in the mobile-first environment where live streaming platforms primarily operate, ensuring visibility in app icons, notifications, and on-screen branding during broadcasts.
The logo uses a bold, contemporary sans-serif typeface with strong letterforms that ensure readability at small sizes on mobile devices while maintaining visual impact in larger brand applications.
Q: What does 17 Live specialize in? A: 17 Live is a live streaming social entertainment platform where content creators broadcast in real-time to audiences, focusing primarily on entertainment, music, and interactive social content.
Q: Where is 17 Live most popular? A: The platform is the market leader in Japan, Taiwan, and Hong Kong, with operations in eight markets across Asia and beyond, serving over 2 million active users monthly.
Q: Why is the logo entirely red? A: The bold red color represents the energy and immediacy of live streaming while creating maximum visibility and impact, especially important for a mobile-first platform competing for attention in app stores and on devices.
The 17LIVE logo represents a entertainment brand from Japan, designed in 2015. Learn more on the official 17LIVE website.
