Explore the iconic 2GIS logo – its design, history, and visual identity.
Key information about 2GIS: origin, designer, industry, and logo introduction year.
| Website | 2gis.com |
| Country | Russia |
| Industry | Internet |
Explore the 2GIS brand, discover 2GIS colors, and download the 2GIS vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
The 2GIS logo represents a Russian digital mapping and local search company covering 350 cities across multiple countries with 40 million monthly users.
The logo features an abstract design combining dark gray and bright lime-yellow green. The mark likely incorporates geometric forms that may suggest maps, location markers, navigation routes, or urban structures. The “2” numeral provides distinctive recognition while the bright green creates energetic, modern presence. The dark gray conveys technological sophistication and reliability essential for mapping services where accuracy matters critically. The green suggests growth, navigation, and the “go” signal for finding destinations. The composition balances serious utility (accurate maps and business information) with contemporary accessibility, appropriate for free consumer apps competing with Google Maps and other navigation services.
2GIS was founded in Novosibirsk, Russia, developing into one of the country’s largest internet companies according to Forbes. The service provides detailed digital maps and city guides covering 350 cities across Russia, Kazakhstan, Italy, Czech Republic, Chile, UAE, Uzbekistan, Kyrgyzstan, Cyprus, Azerbaijan, and Ukraine, processing over 2.2 million search queries daily.
The logo needed to compete visually with dominant mapping services like Google Maps (using primary colors) and Yandex Maps (another major Russian player). The distinctive gray-green palette created unique identity while the bright green ensured visibility and recognition, critical for apps that need to stand out on crowded smartphone home screens.
The company operates on a freemium model where mapping applications are free across PC, web, and mobile platforms (iOS and Android), generating revenue through advertising. This business model required consumer-friendly branding that attracts users while maintaining professional credibility that appeals to business advertisers.
2GIS differentiated itself through detailed business information, building interiors, and public transport routing that went beyond basic street mapping. The sophisticated branding needed to communicate this enhanced functionality rather than appearing as simple Google Maps clone.
Mashable recognized 2GIS as one of Russia’s “20 hottest startups,” highlighting the company’s innovation in local search and mapping. The modern, tech-forward branding supported this positioning as innovative Russian technology company rather than legacy internet business.
The alphanumeric name “2GIS” creates memorability and international recognition beyond Russian-language markets as the service expanded into European, Middle Eastern, and South American cities. The logo’s minimal text requirements (just numbers and letters without complex Cyrillic) facilitated this international expansion.
The 2GIS wordmark employs a clean, modern sans-serif typeface with technical characteristics appropriate for mapping and location services. The letterforms feature straightforward construction and consistent weight that ensures clarity across applications from mobile app icons to website headers to in-app interfaces. The alphanumeric name (combining number and letters) requires typography that handles this mixing clearly while maintaining brand recognition. The text typically appears in dark gray or black, providing stability and technological credibility. The simple typographic treatment allows the bright green color to provide brand energy while the typography grounds the identity with professional restraint appropriate for utility services users depend on daily.
Q: What does 2GIS provide? A: 2GIS provides detailed digital maps and city guides covering 350 cities across multiple countries, including business information, building interiors, and public transport routing, processing over 2.2 million daily search queries.
Q: Is 2GIS free to use? A: Yes, all 2GIS applications across PC, web, and mobile platforms (iOS and Android) are free to use, with the company generating revenue through advertising.
Q: Where does 2GIS operate? A: Founded in Novosibirsk, Russia, 2GIS covers cities across Russia, Kazakhstan, Italy, Czech Republic, Chile, UAE, Uzbekistan, Kyrgyzstan, Cyprus, Azerbaijan, and Ukraine, serving over 40 million monthly users.
The 2GIS logo represents a internet brand from Russia. Learn more on the official 2GIS website.
