Explore the iconic Air Italy logo – its design, history, and visual identity.
Key information about Air Italy: origin, designer, industry, and logo introduction year.
| Website | en.wikipedia.org |
| Country | Italy |
| Industry | Airlines |
Explore the Air Italy brand, discover Air Italy colors, and download the Air Italy vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
The Air Italy logo represented Italy’s second-largest airline from 2018 to 2020, a Qatar Airways partnership that operated from Milan Malpensa before going into liquidation.
The Air Italy emblem featured a bold, unconventional color palette combining vibrant turquoise (#3dbdae) with deep magenta (#5d0632). The abstract symbol incorporated flowing, ribbon-like forms that created dynamic movement and energy. The design departed dramatically from traditional airline branding conventions, using colors rarely seen in aviation to create immediate differentiation. The turquoise and magenta combination created strong visual impact and contemporary appeal, positioning Air Italy as a modern, fashion-forward carrier appropriate for a design-conscious Italian brand.
Air Italy was relaunched in 2018 as a rebranding of Meridiana, with significant investment from Qatar Airways (49% ownership) alongside Alisarda (51%). The new airline needed a brand identity that would signal a complete departure from the previous carrier while positioning it as Italy’s contemporary alternative to legacy carrier Alitalia. The designers chose a strikingly unconventional color palette that would make Air Italy instantly recognizable.
The turquoise and magenta combination was a bold gamble in an industry dominated by blues, reds, and national flag colors. The palette referenced Italian fashion and design culture, where bold color combinations and unexpected pairings are celebrated. The turquoise evoked both the Mediterranean coastline and a fresh, modern sensibility, while the deep magenta added sophistication and visual punch. This color story helped Air Italy stand out at Milan Malpensa Airport and created memorable brand recognition across European markets.
The airline grew rapidly to become Italy’s second-largest carrier by 2019, operating Boeing 737 and Airbus A330 aircraft to over 34 destinations. The contemporary branding supported the airline’s positioning as a modern, customer-focused alternative to traditional carriers. However, financial pressures led Air Italy to cease operations on February 11, 2020, and enter liquidation. While the airline’s operational period was brief, the distinctive turquoise and magenta livery and logo became one of aviation’s most memorable recent design experiments.
The Air Italy wordmark used a contemporary sans-serif typeface with clean, modern proportions. The letterforms featured straightforward construction and consistent weights, providing professional stability alongside the bold color palette. The typography ensured clarity and international readability across diverse markets.
Q: Why did Air Italy use turquoise and magenta? A: The unconventional color palette referenced Italian fashion and design culture while creating immediate differentiation from traditional airline branding, positioning Air Italy as a modern, stylish alternative to legacy carriers.
Q: What happened to Air Italy? A: Air Italy ceased all operations and went into liquidation on February 11, 2020, after operating for approximately two years as a rebranded and recapitalized version of Meridiana.
Q: Who owned Air Italy? A: Air Italy was owned by AQA Holding, with Alisarda holding 51% and Qatar Airways holding 49% of the shares.
The Air Italy logo represents a airlines brand from Italy. Learn more on the official Air Italy website.
