Explore the iconic Ak Bars logo – its design, history, and visual identity.
Key information about Ak Bars: origin, designer, industry, and logo introduction year.
| Website | ak-bars.ru |
| Country | Russia |
| Industry | Sports |
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The Ak Bars Kazan logo features a white snow leopard set within a tulip-shaped shield, rendered in green, blue, red, and white, combining two iconic symbols of Tatarstan into a single emblem.
The Ak Bars Kazan logo, redesigned in 2022 by the Quberten studio, depicts a stylized white snow leopard positioned on a shield shaped like a tulip. Both the snow leopard and the tulip are traditional symbols of Tatarstan, the Russian republic whose capital is Kazan. The design cleverly merges the two motifs: the leopard’s paw print, when reduced to a small scale, is identical in silhouette to the shape of a tulip, creating a dual-purpose graphic element that works across the entire identity system. The green of the shield references the Tatar flag, while blue, red, and white accents add energy and contrast. Gray tones within the leopard figure replicate the natural coloring of the snow leopard, adding depth and volume to the predator’s face and body.
Ak Bars Kazan is a professional ice hockey club based in Kazan, competing in the Kharlamov Division of the Kontinental Hockey League. Founded in 1956, the team takes its name from the Tatar words for “snow leopard.” The club plays home games at the 8,900-seat Tatneft Arena and is one of the most successful franchises in Russian hockey, having won the Gagarin Cup three times (2009, 2010, and 2018) along with multiple Russian championship titles.
The 2022 rebranding by Quberten marked a significant evolution in Ak Bars Kazan’s visual identity. The studio created a new emblem that merged the snow leopard and the tulip into a single cohesive mark, replacing earlier iterations that treated these symbols more separately. The new lettering was paired with a decorative element that seamlessly combines the tulip outline with the leopard’s paw print, allowing the mark to function at any scale. The gray tones used for the leopard’s fur add naturalistic volume, and the logo adapts cleanly to monochrome and alternate color applications.
As part of the rebranding, Quberten also introduced Tatar alphabet characters into the club typeface, reflecting Tatarstan’s bilingual identity. The visual patterns drawn from Kazan’s distinctive architectural forms were woven into the broader identity system, connecting the club to the city’s built environment. The green jersey color was refined, and bold white and red stripes were introduced to create a modern, high-contrast kit that carries the tulip-leopard motif across all applications from arena signage to broadcast graphics.
The Ak Bars wordmark uses bold, confident letterforms designed to complement the tulip-shield emblem. The custom typeface includes both Cyrillic and Latin characters along with Tatar alphabet additions, reflecting the bilingual nature of Tatarstan. The lettering is structured and angular, projecting strength on jersey crests, while remaining legible at small sizes on merchandise and digital platforms.
Q: What does “Ak Bars” mean? A: “Ak Bars” translates to “white leopard” or “snow leopard” in the Tatar language. The snow leopard is the official symbol of the Republic of Tatarstan.
Q: How does the logo combine the snow leopard and tulip? A: The 2022 Quberten redesign placed the snow leopard within a tulip-shaped shield and made the leopard’s paw print silhouette identical to the tulip shape, so the same graphic element reads as both symbols depending on scale.
Q: Where is Ak Bars Kazan based? A: The club is based in Kazan, the capital of the Republic of Tatarstan in Russia, competing in the Kharlamov Division of the Kontinental Hockey League.
The Ak Bars Kazan logo represents a sports brand from Russia. Learn more on the official Ak Bars website.
