Amalgamated Bank logo preview
Learn more about Amalgamated Bank, find out the Amalgamated Bank brand colors, and download Amalgamated Bank vector logo in the SVG file format. Find related logos. Looking for a raster logo? Here you can download PNG Amalgamated Bank logo on a transparent background as well.
|Banking and Finance
|94/100 (67 votes)
|Jun 5, 2023
This is a color scheme of Amalgamated Bank. You can copy each of the logo colors by clicking on a button with the color HEX code above.
History of the Amalgamated Bank logo
Amalgamated Bank is the leading financial institution dedicated to providing affordable banking services to working people, unions, and progressive organizations and businesses. Established in 1923 as New York City’s first labor bank, Amalgamated is now the largest union-owned bank in the United States, with locations across the city, as well as in Washington DC, New Jersey, Nevada and California. Pentagram has designed a new brand identity for the bank that updates its look while also honoring its legacy.
Amalgamated has its roots in the union Amalgamated Clothing Workers of America, now part of Workers United, current majority owner of the bank. The bank’s heritage in the garment manufacturing union inspired the new mark, which weaves two forms together like fabric and resembles an abstract “A” and “B.”
The mark is woven from two folded loops, suggesting strength and unity, good traits for a bank. (The definition of amalgamate is “combine or unite to form one organization or structure.”) The shape functions both as a monogram—it updates an existing “AB” configuration—and a memorable symbol that graphically illustrates the bank’s emphasis on community and working together.
During research in the Amalgamated archives, the designers came across an “AB” seal that appeared on a brochure from the 1960s. The monogram in the seal weaved together the “AB” into a tight, almost abstract form. The line work and sewn-together quality helped inspire the new mark. The new symbol appears in a contemporary color palette of blue and orange, a nod to the colors of New York City’s flag. (Not to mention two of the city’s beloved sports teams.) The identity is set in the friendly sans serif font Circular. Mercury Text serves as the secondary typeface.
Building on the folding action found in the mark, the designers created a playful suite of icons to support the Amalgamated brand online, in collateral and on ATM screens. The symbols bend the lines of the mark into new forms related to money, business and service.
The designers developed comprehensive guidelines for the new identity, which appears on all of the bank’s digital and print applications, as well as environmental graphics. The launch of the identity has been accompanied by a revamped Amalgamated website and interior and exterior renovations at many of the bank’s branch locations. In the tradition of the bank’s political awareness, a new advertising campaign designed by Matter ties into the 2014 fall elections.
The "Amalgamated Bank" appears in: Banks
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Frequently Asked Questions (FAQ) about the Amalgamated Bank Logo
The Amalgamated Bank logo is an example of the Banking and Finance industry logo from United States. According to our data, the Amalgamated Bank logotype was designed in the Pentagram agency. You can learn more about the Amalgamated Bank brand on the amalgamatedbank.com website.
Most logos are distributed vector-based. There are several vector-based file formats, such as EPS, PDF, and SVG. Simple images such as logos will generally have a smaller file size than their rasterized JPG, PNG, or GIF equivalent. You can read more about Raster vs Vector on the vector-conversions.com.
SVG or Scalable Vector Graphics is an XML-style markup-driven vector graphic rendering engine for the browser. Generally speaking, SVG offers a way to do full resolution graphical elements, no matter what size screen, what zoom level, or what resolution your user's device has.
There are several reasons why SVG is smart to store logo assets on your website or use it for print and paper collateral. Benefits including small file size, vector accuracy, W3C standards, and unlimited image scaling. Another benefit is compatibility — even if the facilities offered by SVG rendering engines may differ, the format is backward and forward compatible. SVG engines will render what they can and ignore the rest.
Having the Amalgamated Bank logo as an SVG document, you can drop it anywhere, scaling on the fly to whatever size it needs to be without incurring pixelation and loss of detail or taking up too much bandwidth.
You can download the Amalgamated Bank logotype in vector-based SVG (Scalable Vector Graphics) file format on this web page.
According to wikipedia.org: "A logo (an abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark."
Logos fall into three classifications (which can be combined). Ideographs are abstract forms; pictographs are iconic, representational designs; Logotypes (or Wordmarks) depict the name or company's initials. Because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counterproductive to redesign logos frequently.
A logo is the central element of a complex identification system that must be functionally extended to an organization's communications. Therefore, the design of logos and their incorporation into a visual identity system is one of the most challenging and essential graphic design areas.
As a general rule, third parties may not use the Amalgamated Bank logo without permission given by the logo and (or) trademark owner. For any questions about the legal use of the logo, please contact Amalgamated Bank directly. You can find contact information on the website amalgamatedbank.com.
We strive to find official logotypes and brand colors, including the Amalgamated Bank logo, from open sources, such as wikipedia.org, seeklogo.com, brandsoftheworld.com, famouslogos.net, and other websites; however, we cannot guarantee the Amalgamated Bank logo on this web page is accurate, official or up-to-date. To get the official Amalgamated Bank logo, please get in touch with Amalgamated Bank directly or go to amalgamatedbank.com.
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We do not claim any rights to the Amalgamated Bank logo and provide the logo for informational and non-commercial purposes only. You may not use or register, or otherwise claim ownership in any Amalgamated Bank trademark, including as or as part of any trademark, service mark, company name, trade name, username, or domain registration. You do not suppose to share a link to this web page as the source of the "official Amalgamated Bank logo" Thank you.
The color orange is a warm, vibrant color that is often associated with energy, cheerfulness, and happiness. It is a combination of red and yellow, and is often seen as a cheerful, energetic color. In design, orange is often used to add a pop of color to a space and can be used to create a warm, welcoming atmosphere. In fashion, orange is often used to add a touch of fun and playfulness to an outfit. The color orange is also often associated with autumn, as it is often seen in the leaves of deciduous trees during the fall season. Blue is a color that is often described as cool, calming, and serene. It is typically associated with the sky and the ocean, and is often used to evoke feelings of tranquility and peacefulness. In terms of its visual appearance, blue is a primary color that is located on the opposite end of the spectrum from red. It is often described as a cool color, as it tends to recede and appear farther away than warm colors such as red, orange, and yellow. Blue is also often described as a soothing and relaxing color, and is often used in hospitals and other healthcare settings to promote a sense of calm and well-being. Blue is a popular color that is often used in fashion, design, and marketing. It is often paired with other colors to create a range of effects, and can be used to create a sense of contrast or to create a cohesive look. Blue is also a popular color for logos, branding, and other visual identity elements, as it is often associated with trustworthiness, reliability, and intelligence.
It's important to note that these associations are not universal, and different people may have different emotional responses to colors.