Explore the iconic Amur logo – its design, history, and visual identity.
Key information about Amur: origin, designer, industry, and logo introduction year.
| Website | hcamur.ru |
| Country | Russia |
| Industry | Sports |
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The Amur Khabarovsk logo features the fierce face of an Amur tiger, the iconic predator of the Russian Far East, rendered in bold orange and dark gray.
The Amur Khabarovsk logo depicts the head of an Amur tiger (Siberian tiger) in a stylized, aggressive front-facing pose. The design emphasizes the tiger’s thick fur and luxuriant mane, characteristic of the northern subspecies that survives the harsh winters of the Russian Far East. Vibrant orange and deep charcoal gray dominate the palette, a color combination that was unique in the KHL when introduced. The tiger’s face is constructed with angular, aggressive lines that project ferocity while maintaining clean scalability across jerseys, arena displays, and digital media. White accents define the tiger’s facial markings and provide contrast against the dark and warm tones.
Amur Khabarovsk is a professional ice hockey club based in Khabarovsk, located in Russia’s Far East on the banks of the Amur River. Founded in 1966 as SKA Khabarovsk, the team adopted the name Amur in 1996. The club was among the 24 founding members of the KHL in 2008 and notably hosted the league’s very first game on September 2, 2008, against Dinamo Riga at the 7,100-seat Platinum Arena. As the easternmost team in the KHL, Amur faces grueling travel schedules, with away trips to European Russia covering over 8,000 kilometers.
The current Amur Khabarovsk identity was created in 2013 through a comprehensive rebranding by the Quberten sports design studio. The main logo centered on the face of the Amur tiger, chosen as the defining symbol of Far Eastern wildlife. Quberten had to persuade the club’s management to adopt the orange and black color scheme, which at the time was unprecedented in the KHL. The gamble paid off: the American website SportsLogos.net awarded the Amur logo the Chris Creamer Award for best sports logotype of the year in 2014, confirming its impact within the global sports design community.
The rebranding went beyond the primary logo to include a complete identity package: custom fonts, lettering systems, game number designs, and a unique color code not used by any other KHL team. This comprehensive approach gave Amur a cohesive visual language that works from embroidered jersey crests to massive arena banners. The tiger motif also spawned the team nickname “Tigers” and the slogan “Tigers Territory,” reinforced by the presence of an actual Amur tiger as the team’s living mascot.
The Amur Khabarovsk wordmark uses custom lettering developed as part of the 2013 Quberten rebranding. The characters are bold and angular, echoing the aggressive geometry of the tiger logo. The custom font extends to game numbers and secondary text, creating a unified typographic system that maintains the predatory energy of the primary mark across all applications.
Q: What animal is in the Amur Khabarovsk logo? A: The logo depicts the face of an Amur tiger (Siberian tiger), the most famous and endangered predator native to the Russian Far East where the team is based.
Q: Why does Amur use orange and gray instead of traditional hockey colors? A: The orange reflects the Amur tiger’s natural coat color and was deliberately chosen during the 2013 Quberten rebranding to differentiate the club from every other KHL team. The bold choice won the 2014 Chris Creamer Award for best sports logo of the year.
Q: Where is Amur Khabarovsk based? A: The team is based in Khabarovsk, a city in Russia’s Far East situated on the Amur River, competing in the Chernyshev Division of the Kontinental Hockey League.
The Amur Khabarovsk logo represents a sports brand from Russia. Learn more on the official Amur website.
