Apple TV
Apple TV logo preview
Learn more about Apple TV, find out the Apple TV brand colors, and download Apple TV vector logo in the SVG file format. Find related logos. Looking for a raster logo? Here you can download PNG Apple TV logo on a transparent background as well.
Brand information
Website | Apple TV |
Country | United States |
Industry | Electronics |
Rating | 96/100 (69 votes) |
Updated | Jun 5, 2023 |
The Apple TV logo features black colors
This is a color scheme of Apple TV. You can copy each of the logo colors by clicking on a button with the color HEX code above.
Apple Inc. logos
History of Apple logo
(from RobJanoff.com)
At the time of his initial meeting with Steve Jobs in early 1977, Apple Computer was still very much in its infancy, having been incorporated for less than a year. Apple’s offices were in a local strip mall, and consisted of just the three partners – Steve Jobs, Steve Wozniak and Mike Markkula.
The initial identity development was to coincide with the introduction of the brand’s first personal computer, the Apple II. The entire design process with the upstart client only took about two weeks. After the agency’s initial meeting, Janoff went to work developing the Apple icon based on his examination of physical cross-sections of real apples. A single design illustration was then created of a “rainbow-striped” apple.

The design with its multi-colored stripes was promptly approved for production by Steve Jobs. Production artwork was then developed for print ads, signage hardware emblems and software labels on cassette tapes, all in preparation for the launch of the Apple II in April of 1977 at the West Coast Computer Fair. For the next 20 years, the now famous “rainbow version” logo adorned all Apple products from its computer products to the Newton PDA. The only concept ever presented to Apple was an immediate success!
Frequently Asked Questions (FAQ) about the Apple TV Logo
The Apple TV logo is one of the Apple Inc. logos and is an example of the electronics industry logo from United States. According to our data, the Apple TV logotype was designed for the electronics industry. You can learn more about the Apple TV brand on the apple.com/watch/ website.
Most logos are distributed vector-based. There are several vector-based file formats, such as EPS, PDF, and SVG. Simple images such as logos will generally have a smaller file size than their rasterized JPG, PNG, or GIF equivalent. You can read more about Raster vs Vector on the vector-conversions.com.
SVG or Scalable Vector Graphics is an XML-style markup-driven vector graphic rendering engine for the browser. Generally speaking, SVG offers a way to do full resolution graphical elements, no matter what size screen, what zoom level, or what resolution your user's device has.
There are several reasons why SVG is smart to store logo assets on your website or use it for print and paper collateral. Benefits including small file size, vector accuracy, W3C standards, and unlimited image scaling. Another benefit is compatibility — even if the facilities offered by SVG rendering engines may differ, the format is backward and forward compatible. SVG engines will render what they can and ignore the rest.
Having the Apple TV logo as an SVG document, you can drop it anywhere, scaling on the fly to whatever size it needs to be without incurring pixelation and loss of detail or taking up too much bandwidth.
Since the Apple TV presented as a vector file and SVG isn’t a bitmap image, it is easily modified using JavaScript, CSS, and graphic editors. That makes it simple to have a base SVG file and repurpose it in multiple locations on the site with a different treatment. SVG XML code can be created, verified, manipulated, and compressed using various tools from code editors like Microsoft VS Code or Sublime Text to graphic editors such as Figma, Affinity Designer, ADOBE Illustrator, and Sketch.
You can download the Apple TV logotype in vector-based SVG (Scalable Vector Graphics) file format on this web page.
According to wikipedia.org: "A logo (an abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark."
Logos fall into three classifications (which can be combined). Ideographs are abstract forms; pictographs are iconic, representational designs; Logotypes (or Wordmarks) depict the name or company's initials. Because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counterproductive to redesign logos frequently.
A logo is the central element of a complex identification system that must be functionally extended to an organization's communications. Therefore, the design of logos and their incorporation into a visual identity system is one of the most challenging and essential graphic design areas.
As a general rule, third parties may not use the Apple TV logo without permission given by the logo and (or) trademark owner Apple Inc.. For any questions about the legal use of the logo, please contact the Apple Inc. directly. You can find contact information on the website apple.com/watch/.
We strive to find official logotypes and brand colors, including the Apple TV logo, from open sources, such as wikipedia.org, seeklogo.com, brandsoftheworld.com, famouslogos.net, and other websites; however, we cannot guarantee the Apple TV logo on this web page is accurate, official or up-to-date. To get the official Apple TV logo, please get in touch with the Apple Inc. directly or go to apple.com/watch/.
By downloading the Apple TV logo from the Logotyp.us website, you agree that the logo provided "as-is." All the materials appearing on the Logotyp.us website (including company names, logotypes, brand names, brand colors, and website URLs) could include technical, typographical, or photographic errors or typos.
We do not claim any rights to the Apple TV logo and provide the logo for informational and non-commercial purposes only. You may not use or register, or otherwise claim ownership in any Apple TV trademark, including as or as part of any trademark, service mark, company name, trade name, username, or domain registration. You do not suppose to share a link to this web page as the source of the "official Apple TV logo" Thank you.
The color black is a neutral color that is often associated with sophistication, elegance, and power. It is a strong, bold color that is often used to create a dramatic visual impact. In design, black is often used to create a sleek, modern look, and it is also often used to represent sophistication and luxury. In fashion, black is often used to create a sleek, classic look, and it is also often associated with formality and evening wear. The color black is also often associated with mystery, darkness, and the unknown.
It's important to note that these associations are not universal, and different people may have different emotional responses to colors.