The AS Roma logo features a shield-shaped crest rendered in black, red, gray, and orange, representing the competitive spirit of the Italy sports club.
The AS Roma mark centers on a shield-shaped crest in black, red, gray, and orange, a combination that carries strong competitive identity. The design scales cleanly from jersey crests to stadium banners, ensuring the brand reads consistently across every context.
Based in Italy, AS Roma carries its visual identity as a badge of regional pride and competitive ambition. The crest communicates the club’s heritage to supporters while functioning as a unifying symbol across generations of fans. The color scheme has become inseparable from the club’s culture and matchday atmosphere.
Meaning and Symbolism
- Black (#100f0d): Conveys elegance and ambition
- Red (#110f0d): Conveys urgency and purpose
- Gray (#17191d): Conveys neutrality and ambition
- Shield shape: Represents protection, heritage, and the competitive tradition of athletic competition
- Overall composition: Creates a balanced, professional identity suited to athletic competition
Design and History
Established in 2017, AS Roma’s visual identity has been shaped by the demands of athletic competition and the need to communicate clearly across diverse applications. The crest has evolved to balance tradition with contemporary sports branding standards.
The black palette has been a defining element of the AS Roma identity, creating strong visual continuity through seasons of competition. The design maintains clarity at all scales, from embroidered kit badges to stadium displays.
Typography
Typography within the AS Roma crest is clean and direct, using uppercase letterforms that complement the shield’s composition. The type remains readable across jersey badges, broadcast overlays, and merchandise applications.
FAQ
Q: What do the colors in the AS Roma logo represent?
A: The black, red, gray, and orange palette creates a balanced identity where black conveys timelessness and red adds urgency, working together to define the brand’s visual character.
Q: What type of emblem does AS Roma use?
A: AS Roma uses a shield-shaped crest that follows the traditions of European sports identity, representing the club’s competitive heritage and community ties.
Q: Where is AS Roma based?
A: AS Roma is based in Italy.
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