Explore the iconic At Home logo – its design, history, and visual identity.
Key information about At Home: origin, designer, industry, and logo introduction year.
| Website | athome.com |
| Country | United States |
| Industry | Retail |
Explore the At Home brand, discover At Home colors, and download the At Home vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
At Home’s logo features a bright turquoise and gray color palette, reflecting the retailer’s focus on affordable, trend-forward home decor and housewares. Based in Plano, Texas, the company operates 225 massive 110,000-square-foot stores across 40 states, offering up to 50,000 home products ranging from furniture and rugs to seasonal decorations.
At Home was founded in 1979 as Garden Ridge, a Texas-based home decor and seasonal retailer. The company operated under the Garden Ridge name for over three decades, building a reputation for large-format stores filled with craft supplies, artificial flowers, and seasonal merchandise. In 2014, the company underwent a transformative rebrand, changing its name to At Home and refocusing its merchandising strategy toward year-round home decor and furniture rather than seasonal crafts.
The rebrand coincided with significant private equity investment and aggressive expansion plans. Lewis L. Bird III, former President of Nike Affiliates and COO of Gap, joined as Chairman and CEO in December 2012, bringing operational expertise from major retail brands. Under Bird’s leadership, At Home refined its merchandise mix, improved store presentation, and modernized the shopping experience. In August 2016, the company went public with an IPO that raised substantial capital for continued expansion.
At Home’s big-box warehouse format positions it against competitors like HomeGoods, Bed Bath & Beyond, and online retailers, offering treasure-hunt shopping experiences in massive physical spaces. The company has navigated challenges including COVID-19 disruptions, supply chain pressures, and evolving consumer preferences toward online shopping. In 2021, private equity firm Hellman & Friedman took At Home private again in a $2.8 billion deal, providing flexibility to restructure operations away from public market scrutiny.
The At Home logo employs a clean, sans-serif typeface with lowercase letterforms, creating an approachable, modern aesthetic. The typography avoids decorative flourishes or script elements common in home decor branding, instead emphasizing simplicity and clarity. The wordmark functions effectively across digital platforms, store signage, and marketing materials, maintaining legibility at various scales.
The turquoise and gray color palette differentiates At Home from competitors while communicating both energy and sophistication. The bright turquoise serves as the primary brand color, appearing prominently in advertising, shopping bags, and store graphics. Gray provides balance and prevents the brand from feeling overly playful or juvenile. The color combination works well in large-format applications like building facades and highway billboards, essential for driving traffic to suburban warehouse locations.
Who designed the At Home logo? The At Home logo was created as part of the comprehensive 2014 rebrand from Garden Ridge, though the specific design agency or designer has not been publicly disclosed. The rebrand represented a complete transformation of the company’s visual identity and retail strategy.
When was the At Home logo last updated? The current At Home logo was introduced in 2014 during the company’s rebrand from Garden Ridge. The logo has remained consistent since then, supporting the company’s growth from approximately 120 stores at rebrand to 225 stores as of 2021.
What do the colors in the At Home logo represent? Turquoise (#00a7cf) represents creativity, inspiration, and the excitement of home decorating, while gray (#c4c5c8) conveys sophistication, neutrality, and the versatile style that appeals to diverse decorating tastes and home aesthetics.
The At Home logo represents a retail brand from United States. Learn more on the official At Home website.
