Auntie Anne’s is an American franchised chain of pretzel shops founded by Anne F. Beiler and her husband, Jonas, in 1988. The company is renowned for its hand-baked, freshly prepared soft pretzels that are mixed, twisted, and baked to golden brown perfection all day long in full view of guests. Auntie Anne’s serves soft pretzels, various dips, and beverages, and also offers “Pretzels & More Homemade Baking Mix” for customers who want to make their pretzels at home.
The chain has grown to more than 1,950 locations across 49 U.S. states and 27 countries as of March 2023, with stores found in diverse locations including shopping malls, outlet centers, universities, airports, Walmart stores, travel plazas, military bases, amusement parks, and food trucks. Their slogan as of 2025 is “Get Twisted,” and they are particularly known for their pretzels served with refreshing lemonade.
Auntie Anne’s is part of the Focus Brands® family of brands, which operates more than 6,600 restaurants, cafes, ice cream shoppes, and bakeries across all 50 U.S. states and over 60 countries and territories under brands including Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli®, and Schlotzsky’s®. Customers can order their favorite pretzel snacks for delivery, pickup, and catering through the Pretzel Perks app, which also offers a rewards program where fans earn 10 points for every dollar spent.
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