Explore the iconic Avery logo – its design, history, and visual identity.
Key information about Avery: origin, designer, industry, and logo introduction year.
| Website | avery.com |
| Agency | Chermayeff & Geismar & Haviv |
| Country | United States |
| Industry | Manufacturing |
Explore the Avery brand, discover Avery colors, and download the Avery vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
The Avery logo features a bold red and blue horizontal mark representing the world’s leading manufacturer of self-adhesive labels, organizational products, and office supplies.
The Avery logo, designed by Chermayeff & Geismar & Haviv, employs a striking two-color palette pairing vibrant red (hex #de1d37) with deep blue (hex #0039a6). The horizontal orientation and bold geometric forms create strong visual presence on retail packaging, product displays, and office supply store shelves where Avery competes for attention. The red and blue combination conveys both energy and reliability, essential qualities for products organizing homes and businesses.
The mark’s clean, modernist aesthetic reflects Avery’s century-plus heritage while signaling contemporary relevance. CGH’s design balances the practical, functional nature of labels and binders with the creative potential Avery products enable. The bold color blocking ensures instant recognition in retail environments while maintaining versatility across Avery’s extensive product portfolio from address labels to presentation binders to fabric markers.
Avery Products Corporation traces its origins to 1935 when Stan Avery invented the self-adhesive label, revolutionizing product labeling, pricing, and identification. His innovation replaced messy glue application with pressure-sensitive adhesive backing, creating an entirely new product category. Avery’s original focus on industrial labeling expanded into consumer products as office workers, students, and homeowners recognized the organizational power of customizable labels.
The company built its consumer reputation through address labels, file folder labels, name badges, and binder dividers that became office supply staples. Avery pioneered integration with word processing software, creating templates that allowed users to design and print custom labels on standard laser and inkjet printers. This combination of physical products and digital design tools established Avery as the definitive labeling brand, with the name becoming virtually synonymous with printable labels.
Chermayeff & Geismar & Haviv’s brand identity work positioned Avery for continued relevance in evolving office environments. The bold mark differentiates Avery from generic store-brand labels while maintaining the professional credibility required in business settings. The design system extends across hundreds of products from basic white address labels to specialty materials including fabric labels, weatherproof outdoor labels, and removable stickers. Avery’s brand strength allows premium pricing in a category vulnerable to commoditization, demonstrating the enduring value of trusted organizational solutions.
When the Avery logo includes wordmark typography, the letterforms use a clean, geometric sans-serif that complements the bold horizontal mark. The typeface features consistent stroke weights and clear proportions that ensure readability across packaging, product labels, and retail displays. The straightforward typography reflects Avery’s no-nonsense approach to organization and identification, prioritizing function and clarity over decorative personality.
Q: What products does Avery manufacture? A: Avery produces self-adhesive labels (address, file folder, shipping, name badge), binders and dividers, business cards, greeting cards, fabric markers, and specialty labeling solutions. The company pioneered printable labels compatible with standard home and office printers.
Q: Are Avery templates still relevant with digital organization? A: Yes. Physical labeling remains essential for filing systems, package shipping, event name tags, product identification, and countless organizational tasks that digital solutions cannot address. Avery’s free design templates and software continue supporting these needs.
Q: Who owns Avery Products? A: Avery is owned by CCL Industries, a Canadian specialty packaging and labeling company. The Avery brand maintains its identity and market position within CCL’s portfolio of label and packaging solutions.
The Avery Office Products logo represents a manufacturing brand from United States at Chermayeff & Geismar & Haviv. Learn more on the official Avery website.
