Explore the iconic Avocent logo – its design, history, and visual identity.
Key information about Avocent: origin, designer, industry, and logo introduction year.
| Website | vertiv.com |
| Country | United States |
| Industry | Manufacturing |
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Avocent was a manufacturer of KVM (keyboard, video, mouse) equipment and IT infrastructure products, formed in 2000 from the merger of Apex and Cybex before eventual integration into Vertiv.
The Avocent logo featured a neutral gray-brown color as the primary element with vibrant red accents that added energy and technical precision to the composition. The subdued gray tone conveyed professional infrastructure reliability appropriate for data center and IT equipment, while the red element suggested connectivity and the active switching functions central to KVM technology. The mark’s abstract character avoided literal representation of IT hardware, instead focusing on concepts of connection and control that defined Avocent’s product portfolio. The design needed to work across hardware units, technical documentation, and data center environments where equipment branding must remain legible under various lighting conditions.
Avocent was formed in 2000 through the merger of Apex and Cybex Computer Products Corporation, combining the world’s two largest KVM equipment manufacturers. The new entity required unified branding that could represent both legacy companies while establishing distinct identity in IT infrastructure markets. KVM switches allow data center operators to control multiple servers from a single keyboard, video display, and mouse, reducing hardware costs and improving operational efficiency in server rooms and data centers.
The company grew to employ over 1,800 people worldwide and became a significant player in data center infrastructure during the rapid expansion of internet and enterprise computing in the 2000s. The brand needed to communicate reliability and technical competence to IT professionals making infrastructure purchasing decisions. Unlike consumer technology where emotional appeals drive purchases, data center equipment sales depend on technical specifications, compatibility, reliability records, and total cost of ownership calculations.
Emerson Electric acquired Avocent in 2009 for $1.2 billion, integrating the company into Emerson Network Power division. This acquisition reflected consolidation in IT infrastructure markets as larger companies assembled comprehensive portfolio offerings spanning power, cooling, monitoring, and control systems. The Avocent brand continued operating within the Emerson structure, maintaining recognition among IT professionals familiar with the product line.
In 2016, Emerson sold its Network Power business to Platinum Equity, which rebranded the division as Vertiv. The transition gradually absorbed the Avocent brand into the broader Vertiv portfolio, following a common pattern where acquired technology brands eventually integrate into parent company identities. By this point, Avocent’s role as a distinct brand diminished as Vertiv established unified branding across its infrastructure portfolio.
The Avocent wordmark employed contemporary sans-serif typography with clean, technical character appropriate for IT infrastructure equipment. The letterforms projected professional competence and reliability, essential qualities for products managing mission-critical server infrastructure in data centers and enterprise IT environments. The straightforward typographic treatment complemented the abstract mark while ensuring clear brand identification across technical documentation, product labeling, and data center installations.
Q: What did Avocent manufacture? A: Avocent manufactured KVM (keyboard, video, mouse) switches and related IT infrastructure products that allowed data center operators to control multiple servers from centralized interfaces, improving operational efficiency.
Q: What happened to the Avocent brand? A: After formation in 2000, Avocent was acquired by Emerson Electric in 2009, became part of Emerson Network Power, then transitioned to Vertiv following a 2016 sale to Platinum Equity, with the brand gradually integrating into Vertiv’s unified portfolio.
Q: What was significant about the Avocent merger? A: The 2000 merger of Apex and Cybex created the world’s largest KVM equipment manufacturer, consolidating leadership in a specialized but critical segment of data center infrastructure during rapid internet and enterprise computing expansion.
The Avocent logo represents a manufacturing brand from United States. Learn more on the official Avocent website.
