Bandai Namco Holdings

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Brand information:

Website	Bandai Namco
Country	Japan
Industry	Entertaiment
Year	2022

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The Bandai Namco logo features red and black colors:

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Bandai Namco Holdings Inc., also known as the Bandai Namco Group and generally Bandai Namco, is a Japanese multinational holding company, production enterprise and entertainment conglomerate headquartered in Minato, Tokyo, formed from the merger of Bandai and Namco on September 29, 2005. The company specializes in toys, video games, arcades, anime, restaurants and amusement parks. The company’s headquarters are in Minato, Tokyo. Their US branch, Bandai Namco Holdings USA, was officially formed on January 6, 2008, and handles the US operations of the company from their headquarters in Irvine, California. As of 2017, Bandai Namco is the world’s largest toy company, earning $6.4 billion in annual revenue.

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History of the Bandai Logo

By the 1980s, Bandai Co., Ltd, a Japanese company founded in 1950, had become a leader in the toy and games industry, operating across eight diverse product groups. In 1982, these groups were merged into one, marking a significant shift for the company.

This restructuring was key to Bandai’s listing on the Tokyo Stock Exchange, signaling its ambition to evolve beyond its earlier, more creative, and informal business approach. As the entertainment industry was expanding well beyond toys and games, Bandai recognized the need for a new corporate identity. This rebranding would reflect both the company’s restructuring and its aspirations for future growth, all while maintaining the dynamic energy typical of a medium-sized business. To oversee this transformation, Bandai enlisted PAOS, a design agency with experience in revamping iconic Japanese brands like ASICS and Kenwood.