37signals
Basecamp logo preview
Learn more about Basecamp, find out the 37signals brand colors, and download Basecamp vector logo in the SVG file format. Find related logos. Looking for a raster logo? Here you can download PNG Basecamp logo on a transparent background as well.
Brand information
Website | Basecamp |
Country | United States |
Industry | Software |
Rating | 99/100 (72 votes) |
Updated | Jun 5, 2023 |
The Basecamp logo features gray colors
This is a color scheme of Basecamp. You can copy each of the 37signals logo colors by clicking on a button with the color HEX code above.
37signals is an American web software company based in Chicago, Illinois. The firm was co‑founded in 1999 by Jason Fried, Carlos Segura, and Ernest Kim as a web design company. Since mid‑2004, the company’s focus has shifted from web design to web application development. Its first commercial application was Basecamp, followed by Backpack, Campfire, and Highrise. The open source web application framework Ruby on Rails was initially created for internal use at 37signals, before being publicly released in 2004. In February 2014, the company adopted a new strategy, focusing entirely on its flagship product, the software package also named Basecamp, and renaming the company from 37signals to Basecamp. Jason Fried and David Heinemeier Hansson have published several books under the 37signals name, and in May 2022, citing their present-day focus on both Basecamp and HEY, reverted to 37signals as their company name.
The "37signals" appears in: SoftwareInternetSans-Serif
Logos related to Basecamp from the Software Industry
Frequently Asked Questions (FAQ) about the Basecamp Logo
The Basecamp logo is an example of the software industry logo from United States. According to our data, the 37signals logotype was designed for the software industry. You can learn more about the Basecamp brand on the basecamp.com website.
Most logos are distributed vector-based. There are several vector-based file formats, such as EPS, PDF, and SVG. Simple images such as logos will generally have a smaller file size than their rasterized JPG, PNG, or GIF equivalent. You can read more about Raster vs Vector on the vector-conversions.com.
SVG or Scalable Vector Graphics is an XML-style markup-driven vector graphic rendering engine for the browser. Generally speaking, SVG offers a way to do full resolution graphical elements, no matter what size screen, what zoom level, or what resolution your user's device has.
There are several reasons why SVG is smart to store logo assets on your website or use it for print and paper collateral. Benefits including small file size, vector accuracy, W3C standards, and unlimited image scaling. Another benefit is compatibility — even if the facilities offered by SVG rendering engines may differ, the format is backward and forward compatible. SVG engines will render what they can and ignore the rest.
Having the Basecamp logo as an SVG document, you can drop it anywhere, scaling on the fly to whatever size it needs to be without incurring pixelation and loss of detail or taking up too much bandwidth.
Since the Basecamp presented as a vector file and SVG isn’t a bitmap image, it is easily modified using JavaScript, CSS, and graphic editors. That makes it simple to have a base SVG file and repurpose it in multiple locations on the site with a different treatment. SVG XML code can be created, verified, manipulated, and compressed using various tools from code editors like Microsoft VS Code or Sublime Text to graphic editors such as Figma, Affinity Designer, ADOBE Illustrator, and Sketch.
You can download the Basecamp logotype in vector-based SVG (Scalable Vector Graphics) file format on this web page.
According to wikipedia.org: "A logo (an abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark."
Logos fall into three classifications (which can be combined). Ideographs are abstract forms; pictographs are iconic, representational designs; Logotypes (or Wordmarks) depict the name or company's initials. Because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counterproductive to redesign logos frequently.
A logo is the central element of a complex identification system that must be functionally extended to an organization's communications. Therefore, the design of logos and their incorporation into a visual identity system is one of the most challenging and essential graphic design areas.
As a general rule, third parties may not use the Basecamp logo without permission given by the logo and (or) trademark owner. For any questions about the legal use of the logo, please contact Basecamp directly. You can find contact information on the website basecamp.com.
We strive to find official logotypes and brand colors, including the Basecamp logo, from open sources, such as wikipedia.org, seeklogo.com, brandsoftheworld.com, famouslogos.net, and other websites; however, we cannot guarantee the Basecamp logo on this web page is accurate, official or up-to-date. To get the official Basecamp logo, please get in touch with Basecamp directly or go to basecamp.com.
By downloading the Basecamp logo from the Logotyp.us website, you agree that the logo provided "as-is." All the materials appearing on the Logotyp.us website (including company names, logotypes, brand names, brand colors, and website URLs) could include technical, typographical, or photographic errors or typos.
We do not claim any rights to the Basecamp logo and provide the logo for informational and non-commercial purposes only. You may not use or register, or otherwise claim ownership in any Basecamp trademark, including as or as part of any trademark, service mark, company name, trade name, username, or domain registration. You do not suppose to share a link to this web page as the source of the "official Basecamp logo" or "official 37signals logo." Thank you.
Gray is a neutral color that is typically produced by mixing equal amounts of black and white. It is often described as a "middle" color, as it sits between black and white on the color spectrum. Gray is not a primary color, but it can be mixed from other colors, such as blue, green, and red. Gray is a versatile color that can be used in a variety of contexts, from fashion to interior design. It can be paired with a wide range of colors, and can be used to create a sense of contrast or to create a cohesive look. Gray is a popular color for clothing, accessories, and home decor, and is often used as a neutral background color for websites and other digital media.
It's important to note that these associations are not universal, and different people may have different emotional responses to colors.