37signals Logo
Basecamp Logo Preview
Discover the unique color palette of 37signals , and learn more about the brand's history and values. Download the Basecamp logo in both vector SVG and raster PNG formats for your next project. Our FAQs provide additional insights into the brand's visual identity and guidelines. Elevate your design with the distinctive colors and logo of the Basecamp brand.
37signals Brand Information
Website | basecamp |
Country | United States |
Industry | Software |
The Basecamp logo incorporates gray colors, which form its distinct color scheme:
Explore the Basecamp color scheme, and easily replicate each of the 37signals logo colors by clicking on the corresponding button above displaying its HEX code.
37signals is an American web software company based in Chicago, Illinois. The firm was co‑founded in 1999 by Jason Fried, Carlos Segura, and Ernest Kim as a web design company. Since mid‑2004, the company’s focus has shifted from web design to web application development. Its first commercial application was Basecamp, followed by Backpack, Campfire, and Highrise. The open source web application framework Ruby on Rails was initially created for internal use at 37signals, before being publicly released in 2004. In February 2014, the company adopted a new strategy, focusing entirely on its flagship product, the software package also named Basecamp, and renaming the company from 37signals to Basecamp. Jason Fried and David Heinemeier Hansson have published several books under the 37signals name, and in May 2022, citing their present-day focus on both Basecamp and HEY, reverted to 37signals as their company name.
The "37signals" appears in: Software Logos Internet Logos Sans-Serif Logos
Browse through a variety of logos associated with Basecamp from the Software Industry, and find inspiration for your own branding or design projects:
The Psychology of Colors in the Basecamp Logo: Understanding the Power of Color in Branding.
Gray is neutrality, formality, depression, dignity, and elegance.