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| Website | Bata |
| Country | United States |
| Industry | Fashion |
Bata is a renowned global footwear brand that has established itself as a leader in the shoe industry, known for its commitment to quality, comfort, and style. Founded in 1894, Bata operates in numerous countries and offers a wide range of products, including shoes for men, women, and children. The brand emphasizes fashionable designs while ensuring durability and affordability, making it a popular choice among diverse consumer demographics. Bata’s online presence enhances accessibility, allowing customers to shop conveniently for various styles, from casual sneakers to formal shoes, along with an array of accessories. With seasonal collections and frequent sales, Bata continues to adapt to changing fashion trends while maintaining its reputation as a trusted footwear provider.
Bata, the renowned shoe manufacturer, distributor, and retailer, has its roots in Zlín, Czechoslovakia, where it was founded by Tomáš Baťa, a 9th-generation shoemaker. Although its headquarters moved to Toronto in the 1960s, Bata’s global influence continued to grow.
By 1969, 75 years after its founding, the Bata Shoe Organization oversaw 98 companies operating in 89 countries, with 90 factories, 5,000 stores, and a workforce of 90,000. Its commitment to providing high-quality footwear at affordable prices earned it a warm reception worldwide.
As the company expanded, it faced challenges related to its brand identity, retail flexibility, and staying competitive. Originally, Bata’s visual identity centered on a wordmark introduced in 1924 and updated over the years. In 1969, Bata collaborated with the British design firm Design Research Unit (DRU) to modernize its branding as part of a broader “Store Standardization Program.” This included refining the wordmark and creating a new visual identity to enhance brand recognition and appeal, particularly in European markets.
The classic Bata wordmark, known for its distinctive cursive style, retained its core design due to its strong recognition and goodwill. However, minor adjustments were made to suit a modern and international context, such as removing the ball from the letter “t” and softening the overall design. These changes were carried out by a young DRU designer, Chanddrashekhar Kamat.
New variations of the wordmark were introduced for greater versatility. This included an outlined version for advertising and a reversed version for use in crowded visual spaces. A standardized grid ensured consistency across international operations, addressing challenges like language differences among suppliers.
In addition to refining the wordmark, a new graphic symbol was created to complement it. This design involved repeating the wordmark within a square, with modular options for flexibility. Variations of this symbol were used to create impactful signage and banners or for more subtle applications like stationery.
To further enhance the brand’s appeal, DRU introduced a vibrant color palette combining red, orange, and white, which stood out in competitive retail environments. Helvetica was selected as the primary typeface for its clarity, global availability, and suitability for diverse applications, from store displays to corporate materials.
Bata’s rebranding efforts also extended to store interiors, making them more upscale and consistent across regions. These changes reinforced Bata’s reputation for quality and affordability while modernizing its image for a competitive global market.
The continuity in Bata’s visual identity from 1924 to the present has made the brand synonymous with reliable, affordable footwear in many countries. Its global reach and local popularity have even led people in various regions to assume Bata originated in their own country!
The 01 Communique logo is an example of the software industry logo from Canada. According to our data, the 01 Communique logotype was designed for the software industry. You can learn more about the 01 Communique brand on the 01com.com website.
Most logos are distributed vector-based. There are several vector-based file formats, such as EPS, PDF, and SVG. Simple images such as logos will generally have a smaller file size than their rasterized JPG, PNG, or GIF equivalent. You can read more about Raster vs Vector on the vector-conversions.com.
SVG or Scalable Vector Graphics is an XML-style markup-driven vector graphic rendering engine for the browser. Generally speaking, SVG offers a way to do full resolution graphical elements, no matter what size screen, what zoom level, or what resolution your user's device has.
There are several reasons why SVG is smart to store logo assets on your website or use it for print and paper collateral. Benefits including small file size, vector accuracy, W3C standards, and unlimited image scaling. Another benefit is compatibility — even if the facilities offered by SVG rendering engines may differ, the format is backward and forward compatible. SVG engines will render what they can and ignore the rest.
Having the 01 Communique logo as an SVG document, you can drop it anywhere, scaling on the fly to whatever size it needs to be without incurring pixelation and loss of detail or taking up too much bandwidth.
Since the 01 Communique presented as a vector file and SVG isn’t a bitmap image, it is easily modified using JavaScript, CSS, and graphic editors. That makes it simple to have a base SVG file and repurpose it in multiple locations on the site with a different treatment. SVG XML code can be created, verified, manipulated, and compressed using various tools from code editors like Microsoft VS Code or Sublime Text to graphic editors such as Figma, Affinity Designer, ADOBE Illustrator, and Sketch.
You can download the 01 Communique logotype in vector-based SVG (Scalable Vector Graphics) file format on this web page.
According to wikipedia.org: "A logo (an abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark."
Logos fall into three classifications (which can be combined). Ideographs are abstract forms; pictographs are iconic, representational designs; Logotypes (or Wordmarks) depict the name or company's initials. Because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counterproductive to redesign logos frequently.
A logo is the central element of a complex identification system that must be functionally extended to an organization's communications. Therefore, the design of logos and their incorporation into a visual identity system is one of the most challenging and essential graphic design areas.
As a general rule, third parties may not use the 01 Communique logo without permission given by the logo and (or) trademark owner. For any questions about the legal use of the logo, please contact 01 Communique directly. You can find contact information on the website 01com.com.
We strive to find official logotypes and brand colors, including the 01 Communique logo, from open sources, such as wikipedia.org, seeklogo.com, brandsoftheworld.com, famouslogos.net, and other websites; however, we cannot guarantee the 01 Communique logo on this web page is accurate, official or up-to-date. To get the official 01 Communique logo, please get in touch with 01 Communique directly or go to 01com.com.
By downloading the 01 Communique logo from the Logotyp.us website, you agree that the logo provided "as-is." All the materials appearing on the Logotyp.us website (including company names, logotypes, brand names, brand colors, and website URLs) could include technical, typographical, or photographic errors or typos.
We do not claim any rights to the 01 Communique logo and provide the logo for informational and non-commercial purposes only. You may not use or register, or otherwise claim ownership in any 01 Communique trademark, including as or as part of any trademark, service mark, company name, trade name, username, or domain registration. You do not suppose to share a link to this web page as the source of the "official 01 Communique logo" Thank you.
It's important to note that these associations are not universal, and different people may have different emotional responses to colors.
