Blue Cross Blue Shield
BCBS logo preview
Learn more about BCBS, find out the Blue Cross Blue Shield brand colors, and download BCBS vector logo in the SVG file format. Find related logos. Looking for a raster logo?
Blue Cross Blue Shield Association is a federation, or supraorganization, of, in 2022, 34 independent and locally operated BCBSA companies that provide health insurance in the United States to more than 115 million people. It was formed in 1982 from the merger of its two namesake organizations: Blue Cross was founded in 1929 and became the Blue Cross Association in 1960, while Blue Shield emerged in 1939 and the Blue Shield Association was created in 1948. Commonly called “The Blues” within the healthcare insurance industry, the organization has two offices, one in Chicago and one in Washington, D.C. The main office is in Chicago in the Illinois Center at 225 North Michigan Avenue. The BCBSA claims to control access to the Blue Cross and Blue Shield trademarks and names across the United States and in more than 170 other countries, which it then licenses to the affiliated companies for specific, exclusive geographic service areas.
The "Blue Cross Blue Shield" appears in: InsuranceInsuranceHealthcare
Logos related to BCBS from the Insurance Industry
Frequently Asked Questions (FAQ) about the BCBS Logo
The BCBS logo is an example of the Insurance industry logo from United States. According to our data, the Blue Cross Blue Shield logotype was designed for the Insurance industry. You can learn more about the BCBS brand on the bcbs.com website.
Most logos are distributed vector-based. There are several vector-based file formats, such as EPS, PDF, and SVG. Simple images such as logos will generally have a smaller file size than their rasterized JPG, PNG, or GIF equivalent. You can read more about Raster vs Vector on the vector-conversions.com.
SVG or Scalable Vector Graphics is an XML-style markup-driven vector graphic rendering engine for the browser. Generally speaking, SVG offers a way to do full resolution graphical elements, no matter what size screen, what zoom level, or what resolution your user's device has.
There are several reasons why SVG is smart to store logo assets on your website or use it for print and paper collateral. Benefits including small file size, vector accuracy, W3C standards, and unlimited image scaling. Another benefit is compatibility — even if the facilities offered by SVG rendering engines may differ, the format is backward and forward compatible. SVG engines will render what they can and ignore the rest.
Having the BCBS logo as an SVG document, you can drop it anywhere, scaling on the fly to whatever size it needs to be without incurring pixelation and loss of detail or taking up too much bandwidth.
Since the BCBS presented as a vector file and SVG isn’t a bitmap image, it is easily modified using JavaScript, CSS, and graphic editors. That makes it simple to have a base SVG file and repurpose it in multiple locations on the site with a different treatment. SVG XML code can be created, verified, manipulated, and compressed using various tools from code editors like Microsoft VS Code or Sublime Text to graphic editors such as Figma, Affinity Designer, ADOBE Illustrator, and Sketch.
You can download the BCBS logotype in vector-based SVG (Scalable Vector Graphics) file format on this web page.
According to wikipedia.org: "A logo (an abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark."
Logos fall into three classifications (which can be combined). Ideographs are abstract forms; pictographs are iconic, representational designs; Logotypes (or Wordmarks) depict the name or company's initials. Because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counterproductive to redesign logos frequently.
A logo is the central element of a complex identification system that must be functionally extended to an organization's communications. Therefore, the design of logos and their incorporation into a visual identity system is one of the most challenging and essential graphic design areas.
As a general rule, third parties may not use the BCBS logo without permission given by the logo and (or) trademark owner. For any questions about the legal use of the logo, please contact BCBS directly. You can find contact information on the website bcbs.com.
We strive to find official logotypes and brand colors, including the BCBS logo, from open sources, such as wikipedia.org, seeklogo.com, brandsoftheworld.com, famouslogos.net, and other websites; however, we cannot guarantee the BCBS logo on this web page is accurate, official or up-to-date. To get the official BCBS logo, please get in touch with BCBS directly or go to bcbs.com.
By downloading the BCBS logo from the Logotyp.us website, you agree that the logo provided "as-is." All the materials appearing on the Logotyp.us website (including company names, logotypes, brand names, brand colors, and website URLs) could include technical, typographical, or photographic errors or typos.
We do not claim any rights to the BCBS logo and provide the logo for informational and non-commercial purposes only. You may not use or register, or otherwise claim ownership in any BCBS trademark, including as or as part of any trademark, service mark, company name, trade name, username, or domain registration. You do not suppose to share a link to this web page as the source of the "official BCBS logo" or "official Blue Cross Blue Shield logo." Thank you.
The color black is a neutral color that is often associated with sophistication, elegance, and power. It is a strong, bold color that is often used to create a dramatic visual impact. In design, black is often used to create a sleek, modern look, and it is also often used to represent sophistication and luxury. In fashion, black is often used to create a sleek, classic look, and it is also often associated with formality and evening wear. The color black is also often associated with mystery, darkness, and the unknown. Blue is a color that is often described as cool, calming, and serene. It is typically associated with the sky and the ocean, and is often used to evoke feelings of tranquility and peacefulness. In terms of its visual appearance, blue is a primary color that is located on the opposite end of the spectrum from red. It is often described as a cool color, as it tends to recede and appear farther away than warm colors such as red, orange, and yellow. Blue is also often described as a soothing and relaxing color, and is often used in hospitals and other healthcare settings to promote a sense of calm and well-being. Blue is a popular color that is often used in fashion, design, and marketing. It is often paired with other colors to create a range of effects, and can be used to create a sense of contrast or to create a cohesive look. Blue is also a popular color for logos, branding, and other visual identity elements, as it is often associated with trustworthiness, reliability, and intelligence.
It's important to note that these associations are not universal, and different people may have different emotional responses to colors.