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Betterment is an American financial advisory company which provides robo-advising and cash management services. The company is based in New York City, registered with the Securities and Exchange Commission, and a member of the Financial Industry Regulatory Authority. It is a registered investment advisor and broker-dealer. The company’s main service is automated goal-based investing, which manages portfolio of passive index-tracking equity and fixed income exchange-traded funds. It offers taxable and tax-advantaged investment accounts, including traditional and Roth individual retirement accounts. More recently, it has added human financial advisors and checking and savings accounts as additional services. As of April 2021, Betterment had $29 billion of assets under management and over 650,000 customer accounts.