Blue Origin Logo
Learn more about the brand, find out the Blue Origin colors, and download the Blue Origin vector logo in the SVG file format.
Blue Origin, LLC is an American privately funded aerospace manufacturer and sub-orbital spaceflight services company headquartered in Kent, Washington. Founded in 2000 by Jeff Bezos, the company is led by CEO Bob Smith and aims to make access to space cheaper and more reliable through reusable launch vehicles. Blue Origin is employing an incremental approach from suborbital to orbital flight, with each developmental step building on its prior work. The company motto is Gradatim Ferociter, Latin for “Step by Step, Ferociously”. Blue Origin is developing a variety of technologies, with a focus on rocket-powered vertical takeoff and vertical landing vehicles for access to suborbital and orbital space. The company’s name refers to the blue planet, Earth, as the point of origin. Initially focused on suborbital spaceflight, the company has designed, built and flown multiple testbeds of its New Shepard vehicle at its facilities in Culberson County, Texas.