The Borneo logo features a shield-shaped crest rendered in maroon, gray, red, orange, and white, representing the competitive spirit of the Indonesia Liga 1 club.
The Borneo visual identity uses maroon, gray, red, orange, and white to rally supporters and establish a recognizable presence on the field and in merchandise. The shield-shaped crest format anchors the design in sporting heraldry, while the maroon (#500b0e) palette creates immediate visual recognition across match-day materials, fan merchandise, and broadcast graphics.
Based in Indonesia, Borneo competing in Liga 1 carries its visual identity as a badge of regional pride and competitive ambition. The crest communicates the club’s heritage to supporters while functioning as a unifying symbol across generations of fans. The color scheme has become inseparable from the club’s culture and matchday atmosphere.
Meaning and Symbolism
- Maroon (#500b0e): Conveys heritage and strength
- Gray (#717171): Conveys neutrality and confidence
- Red (#8f1c21): Conveys urgency and character
- Shield shape: Represents protection, heritage, and the competitive tradition of athletic competition
- Overall composition: Creates a balanced, professional identity suited to athletic competition
Design and History
Established in 2021, Borneo’s visual identity has been shaped by the demands of athletic competition and the need to communicate clearly across diverse applications. The crest has evolved to balance tradition with contemporary sports branding standards.
The maroon palette has been a defining element of the Borneo identity, creating strong visual continuity through seasons of competition. The design maintains clarity at all scales, from embroidered kit badges to stadium displays.
Typography
Typography within the Borneo crest is bold and structured, using uppercase letterforms that complement the shield’s composition. The type remains readable across jersey badges, broadcast overlays, and merchandise applications.
FAQ
Q: What do the colors in the Borneo logo represent?
A: The maroon, gray, red, orange, and white palette creates a balanced identity where maroon conveys tradition and gray adds neutrality, working together to define the brand’s visual character.
Q: What type of emblem does Borneo use?
A: Borneo uses a shield-shaped crest that follows the traditions of Indonesia sports identity, representing the club’s competitive heritage and community ties.
Q: Where is Borneo based?
A: Borneo is based in Indonesia, competing in Liga 1.
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