Hugo Boss Logo
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Hugo Boss AG, often styled as BOSS, is a German luxury fashion house headquartered in Metzingen. It was founded in 1924 by Hugo Boss and originally produced general purpose clothing. With the rise of the Nazi Party in the 1930s, Boss began to produce and sell Nazi uniforms. Boss would eventually supply the wartime German government with uniforms for organizations such as the Hitler Youth and Waffen-SS, resulting in a large boost in sales.
After World War II and the founder’s death in 1948, Hugo Boss started to turn its focus from uniforms to men’s suits. The company went public in 1988 and introduced a fragrance line that same year, added men’s and women’s wear diffusion lines in 1997, a full women’s collection in 2000, as well as children’s clothing in 2006–2007 and has since evolved into a major global fashion house. As of 2018 it owned more than 1,113 retail stores worldwide.
About Hugo Boss
HUGO BOSS is one of the leading companies in the premium segment of the global apparel market. Around 14,600 employees worldwide work to always offer Boss customers the best. From collections to service. The BOSS and HUGO Men’s and Womenswear not only cover businesswear, casual outfits and athleisurewear, but also elegant eveningwear for special occasions. Boss claim: no matter what the day brings, Boss customers should be perfectly dressed in every situation and for every occasion. Shoes and accessories as well as licensed products such as fragrances, eyewear and watches round off the range. In fiscal year 2019 HUGO BOSS generated sales of EUR 2.9 billion.
In addition to the actual product range, HUGO BOSS is also known for its events, campaigns and cooperations. They sharpen the positioning of the two brands BOSS and HUGO in the market. These include shows at international fashion weeks, art awards, international exhibitions, the sponsorship of sports tournaments and top athletes, and much more. Boss digital-savvy fans around the world are invited to follow their favorite brand and engage in social media campaigns on the official brand channels.