Explore the iconic Braze logo – its design, history, and visual identity.
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Key information about Braze: origin, designer, industry, and logo introduction year.
| Website | braze.com |
| Country | United States |
| Industry | Software |
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Braze is a New York City-based customer engagement platform founded in 2011 that enables brands to build lasting relationships through personalized, multichannel marketing across email, mobile, and web.
Braze was founded in 2011 by Bill Magnuson, Jon Hyman, and Mark Ghermezian under the original name Appboy, focusing initially on mobile app engagement. The company rebranded to Braze in 2017 to reflect its expanded multichannel capabilities beyond mobile. In November 2021, Braze went public on the Nasdaq under ticker symbol BRZE, achieving a market valuation of $5.9 billion and raising significant capital to accelerate product development and global expansion.
The company has grown to serve over 2,000 global brands across 70 countries, delivering more than 100 billion messages monthly through its cloud infrastructure. In 2023, Braze surpassed $500 million in committed annual recurring revenue, demonstrating strong market demand for comprehensive customer engagement solutions. The platform has earned recognition as a leader in Forrester Wave, Gartner Magic Quadrant, and IDC MarketScapes for cross-channel marketing, validating its position among enterprise martech leaders like Salesforce Marketing Cloud and Adobe Experience Cloud.
The Braze wordmark features a custom geometric sans-serif typeface with rounded terminals that soften the technical nature of the product. The near-black color (#121213) provides maximum contrast on digital backgrounds while appearing slightly warmer than pure black (#000000), creating a more approachable brand presence. The lowercase treatment positions Braze as a modern, customer-centric platform rather than an imposing enterprise vendor. The typography’s clean lines and balanced letterforms ensure legibility across mobile interfaces, dashboard applications, and marketing collateral where customers interact with the brand daily.
Who founded Braze? Braze was founded in 2011 by Bill Magnuson, Jon Hyman, and Mark Ghermezian under the original name Appboy before rebranding to Braze in 2017.
When did Braze go public? Braze completed its initial public offering on the Nasdaq in November 2021 under ticker symbol BRZE, achieving a market valuation of $5.9 billion.
How many messages does Braze deliver monthly? Braze’s customer engagement platform delivers over 100 billion messages monthly across email, mobile push notifications, SMS, and other channels for more than 2,000 global brands.
The Braze logo represents a software brand from United States. Learn more on the official Braze website.
