Cal Poly Mustangs

Psychology of colors in the Cal Poly Mustangs logo: understanding the power of color in branding.

Brown adds warmth and reliability to the brand identity. It represents stability and earthiness, bringing a sense of tradition and comfort. This grounding color helps brands connect with authenticity and natural quality.

Green brings nature's balance and growth to the brand identity. It represents renewal and harmony, while conveying sustainability and progress. This color choice helps brands connect with environmental consciousness and natural wellbeing.