Casas Bahia

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Brand information:

Website	Casas Bahia
Country	Brazil
Industry	Retail
Year	2020

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The Casas Bahia logo features blue and red colors:

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Casas Bahia is a Brazilian retail chain specializing in furniture and home appliances. Currently, it is one of the largest retail chain in Brazil, the other being Magazine Luiza and Americanas. It was founded in 1952 in São Caetano do Sul, São Paulo, by Polish immigrant Samuel Klein, who began his career as a peddler selling products to migrant workers from the Brazilian Northeast. Since June 2019, the Klein family own a controlling stake in Via Varejo, which owns the store. The company’s mascot is “Bahianinho”, a toothy little boy wearing a cangaceiro hat which has been present since 1979. In 2020 the character was redesigned as a modern dark-skinned teenager wearing a baseball cap inscribed with the initial letters “CB,” but this redesign received a mixed to negative reception from the public.

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