Citi logo preview
Learn more about Citi, find out the Citi brand colors, and download Citi vector logo in the SVG file format. Find related logos. Looking for a raster logo? Here you can download PNG Citi logo on a transparent background as well.
|Industry||Banking and Finance|
|Rating||96/100 (21 votes)|
|Updated||Jun 5, 2023|
This is a color scheme of Citi. You can copy each of the logo colors by clicking on a button with the color HEX code above.
Citigroup Inc. logos
History of the Citi Group logo
(from pentagram.com and medium.com)
In Spring of 1998, Citi announced a merger with Travelers Insurance. At the time, it was the largest merger in the world and the brands needed to be unified to reflect that.
After a brief negotiation the budget for the brand overhaul was pegged at almost $10m, with the design of the logo itself making up $1.5m of that. Now $1.5m for a logo might sound like a lot of money. And it is. But the reality is that for a company as large as Citi the value of the logo more than justifies the cost.
Before the Pentragram team could get to work they met with Citibank leadership to discuss their challenges and what they were hoping to get out of the engagement. As she listened Paula started to idly doodle on a napkin.
“This is your logo.”
And that was it. Citibank had the crux of what was to become their new branding. All in less than 5 minutes yet still for $1.5m.
What she saw was the “t”. The “t” is not only the first letter in “Travelers”, but it also bears a serendipitous resemblance to an umbrella handle. Add an arc above the “t”, and you’ve got an incredibly elegant solution to bringing two brands together.
A visual language and colors and materials palette were developed to represent the new brand. The shade of blue that defined Citicorp’s visual identity was incorporated from the outset in the form of a blue brand wall, an arresting expression of the brand that is now a key feature of Citibank branches worldwide. The distinguishing elements of Citibank branch interiors include the blue brand wall, located behind the teller line, and open consultancy desks with lifestyle banners and translucent privacy screens.
A secondary color palette was also developed to be used for accent colors in customer waiting areas. These colors are also employed in merchandising content and are complemented by the lifestyle banner photography that hangs in the public spaces of the branches.
In conjunction with the branch interiors, new fascias were also introduced, first in Europe then Asia and America. The new fascia signage system employs a curved light box that echoes the arc of the Citi logo. They were designed to work on a variety of building types, including landmarked buildings.
Citibank interiors have two division, Citibank “Blue” environments and the more luxurious “affluent customer” environments for CitiGold. Part of the all–encompassing design program for Citibank included the brand identity and interiors for both the Blue environments and those for CitiGold.
While ensuring that the CitiGold “affluent customer” environments are consistent with the brand’s core values, the palette employed clearly distinguishes the division as exclusive and alludes to notions of contemporary luxury. The colors are understated with clean, elegant lines, warm wood paneling, frosted glass partitioning and generous furnishings throughout. Flat–screen TV’s give customers the opportunity to relax and private on–line banking terminals are available for their convenience. Backlit floating walls of a warm–toned wood are positioned in front of cream–colored walls that provide the spaces with a sense of detail and luxury. The counters and tables are rounded for a softer feel that suggests friendliness and accessibility.
As in the Blue environments, the Citigold environments feature the Citi logo behind the main customer service desk, although the sales messages that appear in the Blue environments are replaced by artwork that focuses the space more on client relationships that merchandising. The artwork consists of modern, black and white photographs taken by well–known art photographers whose work is exhibited in galleries and museums all over the world. Individual branches can select photographs from a portfolio of work specially commissioned from these artists such as the American Leo Rubinfien.
Pentagram Agency Logos:
Frequently Asked Questions (FAQ) about the Citi Logo
The Citi logo is one of the Citigroup Inc. logos and is an example of the Banking and Finance industry logo from United States. According to our data, the Citi logotype was designed in 1998 by Paula Scher in the Pentagram agency. You can learn more about the Citi brand on the citi.com website.
Most logos are distributed vector-based. There are several vector-based file formats, such as EPS, PDF, and SVG. Simple images such as logos will generally have a smaller file size than their rasterized JPG, PNG, or GIF equivalent. You can read more about Raster vs Vector on the vector-conversions.com.
SVG or Scalable Vector Graphics is an XML-style markup-driven vector graphic rendering engine for the browser. Generally speaking, SVG offers a way to do full resolution graphical elements, no matter what size screen, what zoom level, or what resolution your user's device has.
There are several reasons why SVG is smart to store logo assets on your website or use it for print and paper collateral. Benefits including small file size, vector accuracy, W3C standards, and unlimited image scaling. Another benefit is compatibility — even if the facilities offered by SVG rendering engines may differ, the format is backward and forward compatible. SVG engines will render what they can and ignore the rest.
Having the Citi logo as an SVG document, you can drop it anywhere, scaling on the fly to whatever size it needs to be without incurring pixelation and loss of detail or taking up too much bandwidth.
You can download the Citi logotype in vector-based SVG (Scalable Vector Graphics) file format on this web page.
According to wikipedia.org: "A logo (an abbreviation of logotype, from Greek: λόγος, romanized: logos, lit. 'word' and Greek: τύπος, romanized: typos, lit. 'imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark."
Logos fall into three classifications (which can be combined). Ideographs are abstract forms; pictographs are iconic, representational designs; Logotypes (or Wordmarks) depict the name or company's initials. Because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counterproductive to redesign logos frequently.
A logo is the central element of a complex identification system that must be functionally extended to an organization's communications. Therefore, the design of logos and their incorporation into a visual identity system is one of the most challenging and essential graphic design areas.
As a general rule, third parties may not use the Citi logo without permission given by the logo and (or) trademark owner Citigroup Inc.. For any questions about the legal use of the logo, please contact the Citigroup Inc. directly. You can find contact information on the website citi.com.
We strive to find official logotypes and brand colors, including the Citi logo, from open sources, such as wikipedia.org, seeklogo.com, brandsoftheworld.com, famouslogos.net, and other websites; however, we cannot guarantee the Citi logo on this web page is accurate, official or up-to-date. To get the official Citi logo, please get in touch with the Citigroup Inc. directly or go to citi.com.
By downloading the Citi logo from the Logotyp.us website, you agree that the logo provided "as-is." All the materials appearing on the Logotyp.us website (including company names, logotypes, brand names, brand colors, and website URLs) could include technical, typographical, or photographic errors or typos.
We do not claim any rights to the Citi logo and provide the logo for informational and non-commercial purposes only. You may not use or register, or otherwise claim ownership in any Citi trademark, including as or as part of any trademark, service mark, company name, trade name, username, or domain registration. You do not suppose to share a link to this web page as the source of the "official Citi logo" Thank you.
The color red is a warm, vibrant color that is often associated with strong emotions such as passion, love, and anger. It is also often associated with power, strength, and determination. In design, red can be used to create a bold, attention-grabbing visual impact. It is also often used to represent danger or warning, as it is the color of stop signs and warning lights. In fashion, red is often used to add a pop of color to an outfit and can be used to make a statement or stand out in a crowd. The color red is also associated with love and romance, and is often used in Valentine's Day and Christmas decorations. Blue is a color that is often described as cool, calming, and serene. It is typically associated with the sky and the ocean, and is often used to evoke feelings of tranquility and peacefulness. In terms of its visual appearance, blue is a primary color that is located on the opposite end of the spectrum from red. It is often described as a cool color, as it tends to recede and appear farther away than warm colors such as red, orange, and yellow. Blue is also often described as a soothing and relaxing color, and is often used in hospitals and other healthcare settings to promote a sense of calm and well-being. Blue is a popular color that is often used in fashion, design, and marketing. It is often paired with other colors to create a range of effects, and can be used to create a sense of contrast or to create a cohesive look. Blue is also a popular color for logos, branding, and other visual identity elements, as it is often associated with trustworthiness, reliability, and intelligence.
It's important to note that these associations are not universal, and different people may have different emotional responses to colors.