Explore the iconic CleverTap logo – its design, history, and visual identity.
Key information about CleverTap: origin, designer, industry, and logo introduction year.
| Website | clevertap.com |
| Country | United States |
| Industry | Marketing Agency |
Explore the CleverTap brand, discover CleverTap colors, and download the CleverTap vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
CleverTap’s logo combines dark navy and vibrant red in a modern mark representing mobile engagement and customer lifecycle management. Founded in 2013, CleverTap provides SaaS-based analytics and marketing automation helping over 10,000 mobile apps understand and engage their users more effectively.
CleverTap was founded in May 2013 in Mountain View, California, by Sunil Thomas, Anand Jain, and Suresh Kondamudi, who recognized that mobile app developers needed better tools to understand and engage users. As smartphones became ubiquitous, companies struggled to retain app users amid fierce competition and declining attention spans. CleverTap built a platform combining mobile analytics, segmentation, and omnichannel engagement to help apps maximize lifetime value.
The company raised venture capital from Sequoia Capital, Tiger Global, and Accel, reaching unicorn status with a valuation exceeding $1 billion. CleverTap expanded globally with offices in San Francisco, London, Singapore, Dubai, and Mumbai, serving customers across consumer apps, e-commerce, gaming, media, and financial services. The platform analyzes user behavior in real-time, enabling marketers to trigger personalized messages across push notifications, in-app messages, email, SMS, and web channels.
CleverTap differentiates through its focus on mobile-first engagement and real-time personalization. The platform helps apps increase retention, drive conversions, and reduce churn through sophisticated segmentation and automated campaigns. Major customers include Vodafone, Sony, DC Comics, and BookMyShow, spanning both consumer and enterprise mobile applications. As mobile apps became critical business channels, CleverTap positioned itself as essential infrastructure for mobile engagement, competing with players like Braze, Airship, and mParticle in the customer engagement platform category.
CleverTap’s wordmark uses a modern sans-serif typeface with clean letterforms emphasizing innovation and technical precision. The typography balances approachability with enterprise credibility, essential for selling to both startup growth teams and Fortune 500 marketing organizations. Navy (#101727) serves as the primary brand color, establishing technological sophistication, while red (#f04444) provides energetic accent representing engagement and action. The abstract symbol works independently as an app icon and favicon, providing brand recognition across digital touchpoints. The design system extends across the product interface, marketing website, and customer communications, maintaining consistency that builds recognition in the crowded martech landscape. The contemporary aesthetic differentiates CleverTap from legacy marketing automation platforms while projecting the reliability required for mission-critical customer engagement.
Who designed the CleverTap logo? The CleverTap brand identity was developed as the company launched in 2013. Specific design credits are not publicly disclosed, though the visual identity reflects Silicon Valley design sensibilities and mobile-first thinking.
When was the CleverTap logo last updated? CleverTap has refined its brand identity as the company has grown and expanded globally. The core navy and red color scheme has remained consistent, with refinements to optimize the mark for digital applications and global markets.
What do the colors in the CleverTap logo represent? Navy represents technological sophistication and enterprise reliability in marketing automation, while vibrant red symbolizes engagement, conversion, and the action-oriented nature of mobile marketing. Together, the colors convey both technical credibility and marketing energy, appealing to product and growth teams focused on user engagement and retention.
The CleverTap logo represents a marketing agency brand from United States. Learn more on the official CleverTap website.
