Explore the iconic Close logo – its design, history, and visual identity.
Key information about Close: origin, designer, industry, and logo introduction year.
| Website | close.com |
| Country | United States |
| Industry | Software |
Explore the Close brand, discover Close colors, and download the Close vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
Close is a sales-focused customer relationship management platform founded by Steli Efti in 2013, designed for small to medium-sized businesses with features including omnichannel communication, workflow automation, and AI-powered call assistance.
Steli Efti founded Close (originally Close.io) in 2013 after experiencing frustration with existing CRM tools that were too complex for startup sales teams. Efti, an immigrant entrepreneur who had previously founded ElasticSales, designed Close to eliminate busywork and let salespeople focus on selling conversations. The platform launched with built-in calling and email features integrated directly into the CRM interface, eliminating the need for multiple disconnected tools.
Close bootstrapped for several years before raising external funding, reaching profitability by focusing on product quality over rapid growth. The company has consistently targeted startups and SMBs with 5-100 employees, positioning against enterprise-focused competitors like Salesforce. By 2025, Close serves thousands of sales teams across technology, real estate, recruiting, and professional services industries. The platform’s annual recurring revenue has grown to tens of millions of dollars. Close maintains headquarters in San Francisco while operating as a distributed team, embracing remote work since before the pandemic made it commonplace.
The Close logo features clean, modern typography paired with an abstract symbol incorporating the brand’s three signature colors: blue (#1463ff), green (#4ec375), and orange (#ffbc00). The multi-color approach reflects the platform’s all-in-one nature, integrating calling, email, SMS, and video into unified workflows. The blue dominates as the primary brand color, establishing trust and professionalism.
The design system emphasizes clarity and speed, mirroring the platform’s core value proposition of enabling fast, efficient sales processes. The friendly yet professional aesthetic appeals to startup founders and sales leaders who want powerful functionality without enterprise software complexity. The colorful identity stands out in sales technology marketing while maintaining credibility for business purchases.
Who designed the Close logo? The Close brand identity evolved internally as the company grew from Close.io to Close, reflecting the platform’s focus on simplicity and direct communication.
When was Close founded? Close was founded in 2013 by Steli Efti after his experiences at ElasticSales revealed the need for simpler, more integrated CRM tools for startup sales teams.
What does the multi-color scheme in the Close logo represent? The three colors represent the platform’s integrated approach to sales communication, with blue for email, green for success and growth, and orange for the energy and urgency of phone conversations.
The Close logo represents a software brand from United States. Learn more on the official Close website.
