Explore the iconic CNNplus logo – its design, history, and visual identity.
Key information about CNNplus: origin, designer, industry, and logo introduction year.
| Website | plus.cnn.com |
| Country | United States |
| Industry | News |
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CNN+ combined the established CNN brand authority with a red accent suggesting premium content and expanded coverage. The logo adaptation signaled 24-hour news programming specifically tailored for Spanish-speaking audiences before the channel’s closure in 2010.
CNN+ launched in 1999 as a Spanish 24-hour television news channel, created as a joint venture between Sogecable and Turner Broadcasting, a unit of Time Warner that owned CNN. The channel aimed to bring CNN’s journalistic standards and global news coverage to Spanish-speaking audiences, competing with established Spanish news networks. CNN+ operated for over a decade, establishing itself in the Spanish television landscape during a period when cable news was expanding internationally and seeking multilingual audiences.
However, management announced at the end of 2010 that CNN+ would cease operations on December 31, 2010. The closure reflected the challenging economics of international cable news and the difficulties Turner Broadcasting faced maintaining profitable Spanish-language programming despite the CNN brand’s global recognition. The decision to shut down CNN+ came during a period of broader restructuring in the international news landscape, as digital platforms began disrupting traditional cable news models. While CNN+ never achieved the dominance of CNN International or CNN en Español in other markets, it demonstrated the company’s commitment to serving Spanish-speaking audiences through localized content and regional perspectives on global events.
The CNN+ logo adapted CNN’s established typographic treatment, using the familiar bold letterforms that had become synonymous with cable news globally. The addition of the red plus symbol created clear differentiation while maintaining visual connection to the parent brand. This approach allowed CNN+ to leverage brand recognition and credibility while signaling specialized content for Spanish audiences. The gray and red color combination balanced familiarity with distinction, positioning CNN+ as part of the CNN family while establishing independent identity. The horizontal layout worked effectively across television graphics and promotional materials, maintaining clarity at various sizes and in the fast-paced visual environment of 24-hour news programming.
Who designed the CNN+ logo? The CNN+ identity was developed as an adaptation of CNN’s established branding when Turner Broadcasting and Sogecable launched the Spanish-language channel in 1999, though specific design credits have not been publicly disclosed.
When was the CNN+ logo last updated? CNN+ maintained consistent branding throughout its operation from 1999 to its closure in 2010, with the red plus symbol differentiating the Spanish-language channel from other CNN properties.
What do the colors in the CNN+ logo represent? The gray maintained connection to CNN’s established news brand, while the red plus symbol suggested premium expanded content for Spanish-speaking audiences, differentiating the channel within the CNN international portfolio.
The CNN+ logo represents a news brand from United States. Learn more on the official CNNplus website.
