Explore the iconic De Lune logo – its design, history, and visual identity.
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Key information about De Lune: origin, designer, industry, and logo introduction year.
| Website | delune.co |
| Country | United States |
| Industry | Healthcare |
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De Lune is a San Francisco-based public benefit corporation founded by Mimi Millard that provides research-backed herbal and nutritional supplements designed to end menstrual suffering through science-driven formulations.
Founded by Mimi Millard, De Lune emerged from a personal mission to address the widespread problem of menstrual discomfort affecting millions. The company positioned itself as a public benefit corporation, signaling its commitment to social impact beyond profit. De Lune entered a rapidly growing femtech market, which reached $50 billion globally in recent years, with increasing consumer demand for natural, scientifically validated solutions.
The brand differentiates itself through practitioner-approved formulations combining traditional herbal remedies with modern nutritional science. De Lune offers products designed for both immediate period relief and long-term hormonal balance, addressing gaps in conventional healthcare that often dismisses menstrual pain as normal. The company provides educational resources alongside its products, positioning itself as a trusted authority in menstrual wellness.
The De Lune wordmark employs a clean, modern sans-serif typeface that balances approachability with medical authority. The lowercase letters create a friendly, conversational tone, making the brand accessible to younger consumers while maintaining professional credibility. The consistent spacing and uniform weight suggest precision and reliability, qualities essential for a science-backed health brand.
The bold red (#ee3831) serves as the primary brand color, appearing consistently across packaging, digital platforms, and marketing materials. This strategic color choice ensures high visibility while creating strong brand recognition in the crowded wellness space. The minimalist design approach allows the science and efficacy of the products to take center stage, avoiding the flowery aesthetics often associated with women’s health products in favor of a more straightforward, evidence-based presentation.
Who founded De Lune? De Lune was founded by Mimi Millard as a public benefit corporation dedicated to ending menstrual suffering through science-backed natural supplements.
What does the De Lune name mean? The name “De Lune” references the moon, honoring the historical connection between lunar cycles and menstrual cycles while positioning the brand at the intersection of ancient wisdom and modern science.
What products does De Lune offer? De Lune provides herbal and nutritional supplements designed for both short-term period relief and long-term hormonal balance, all formulated with practitioner-approved, research-backed ingredients.
The De Lune logo represents a healthcare brand from United States. Learn more on the official De Lune website.
