Destination America Logo Preview
Learn more about the Destination America brand, find out the Destination America colors, and download a Destination America vector logo in the SVG file format.
Destination America is an American cable television channel owned by Warner Bros. Discovery. The network carries programming focused on the culture of the United States—including food, lifestyles, and travel. The network first launched in 1996 as Discovery Travel & Living Network, as part of a suite of four digital cable networks the company launched that year. From its launch until 2008, the network primarily focused upon home improvement, cooking, and leisure-themed programs. In 2008, the channel re-launched as Planet Green, which carried a focus on environmentalism and sustainable living; Discovery spent $50 million on developing programming for the channel. Planet Green was ultimately considered a failure; by 2010, the channel had shifted away from its format and filled its schedule with miscellaneous library programming, pending a future rebranding.