Deutsche Bank

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Brand information:

Website	Deutsche Bank
Country	Germany
Industry	Banking and Finance

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The Deutsche Bank logo features blue color:

This is a color scheme of Deutsche Bank. You can copy each of the NO SUBTITLE logo colors by clicking on a button with the color HEX code above.

Deutsche Bank AG is a prominent German multinational investment bank and financial services company headquartered in Frankfurt. Established in 1870, it has evolved into one of the largest financial institutions in the world, offering a wide array of services including corporate banking, investment banking, asset management, and private banking. The bank operates through four main divisions: Corporate Bank, Investment Bank, Private Bank, and Asset Management, serving a diverse clientele that includes corporations, governments, and individual clients globally. Despite facing challenges such as financial instability and regulatory scrutiny over the years, Deutsche Bank remains a key player in the global financial landscape, emphasizing innovation and sustainability in its operations to foster economic growth and societal progress.

History of the Deutsche Bank Logo

During the 1970s, as the banking sector experienced market shifts and growing internationalisation, Deutsche Bank recognised the need for a fresh corporate image. This would help distinguish the bank from competitors on both national and international levels while reinforcing its reputation as a trustworthy institution.

In 1972, the bank invited proposals for a new logo, commissioning eight small design studios with a payment of 3,000 Deutsche marks each. An independent panel of designers and editors selected the winner: Anton Stankowski’s “line in a square.” Notably, this marked Deutsche Bank’s third attempt at redesigning its logo.

Anton Stankowski, a renowned designer who had previously created the Berlin Layout visual identity in the 1960s, was known for blending art and design in his work. He often used abstract forms to represent intangible concepts, with the oblique line being a recurring element in his paintings.

The new logo, unveiled at Deutsche Bank’s annual press conference in April 1974, was a striking departure from earlier letter-based designs. It featured a slanted beam at a 53-degree angle, enclosed within a bold square frame. The beam’s width was slightly thinner than the square’s lines, with a precise ratio of 10:10.3. This minimalist design provided a versatile and timeless identity for the bank.

The logo’s rollout included the development of a comprehensive corporate identity by Stankowski and his partner, Karl Duschek. Their work incorporated a vibrant colour palette, patterns, and a wordmark set in Univers font. Blue became the primary colour, chosen for its universal association with trust and neutrality. Two shades of blue were included to cater to the belief that women preferred greenish-blue tones, while men gravitated toward ultramarine. A colour matrix of 72 possible combinations was also introduced for designers to create harmonious pairings.

The simplicity of the logo made it adaptable across various media, while its slant—a defining characteristic—allowed for creative applications, including commissioned artworks. Stankowski described the design as “dynamic, ascending, and secure,” reflecting the fluctuating yet resilient nature of financial markets. The abstract quality of the logo invites viewers to interpret it in their own way, much like a piece of art, while symbolising stability and optimism—qualities customers value in a bank.