The DICE logo features a typographic wordmark rendered in gray (#231f20), establishing a distinctive presence for the Sweden entertainment company.
The DICE mark centers on a typographic wordmark in gray (#231f20), a palette that positions the brand with clarity and purpose. The design scales cleanly from app icons to large-format signage, ensuring the brand reads consistently across every context.
Based in Sweden, DICE leverages its visual identity to capture attention and communicate the excitement of content and experiences. The focused use of gray (#231f20) produces a cohesive brand system that translates effectively across corporate materials, signage, and digital media.
Meaning and Symbolism
- Gray (#231f20): Conveys balance and strength
- Typographic approach: Places the brand name at the center of the identity, letting the lettering speak for itself
- Overall composition: Creates a balanced, professional identity suited to entertainment and media
Design and History
Established in 2006, DICE’s visual identity has been shaped by the demands of entertainment and media and the need to communicate clearly across diverse applications. The logo has evolved to balance heritage with modern design requirements.
The gray palette has been a defining element of the DICE identity, creating strong visual continuity across years of brand development. The design maintains clarity at all scales, from business cards to building signage.
Typography
The DICE wordmark uses a refined geometric sans-serif typeface that communicates clarity and authority. The letterforms are carefully proportioned, ensuring legibility across all brand applications while maintaining a distinctive character.
FAQ
Q: What do the colors in the DICE logo represent?
A: The gray color represents sophistication, aligning with the brand’s positioning in entertainment and media.
Q: Why does DICE use a typographic wordmark?
A: The typographic wordmark format effectively communicates the brand’s values in entertainment and media, providing both visual distinction and practical versatility across different media and applications.
Q: Where is DICE based?
A: DICE is an entertainment company based in Sweden.