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The Walt Disney Company logos
About The Walt Disney Company
Disney was founded on October 16, 1923 – by brothers Walt Disney and Roy O. Disney – as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. The company also operated under the names The Walt Disney Studio and then Walt Disney Productions. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media.
Walt Disney Company Logo History
The first logo for Disney was actually just a plain, typed font that read “Disney Brothers Cartoon Studio.” It was later changed to “Walt Disney Studios” after Walt became the more famous brother and bought out most of his brother’s shares in the business. Once the company expanded beyond studios, the logo was changed to just say “Walt Disney.”
Walt Disney has never really had a unique color associated with their brand. The logo’s color changes depending on where it is displayed. It most commonly shows up in black, but it is occasionally depicted as white, silver, or blue.
Many people argue that the logo is actually based on the handwriting of Hank Porter. Porter was a PR employee at Disney who was authorized to sign Walt Disney’s name on promotional materials like autographs, cartoons, and posters. He provided a much more even and regular version of Walt’s signature, so this version ended up being used as the company logo.