Explore the iconic Domo logo – its design, history, and visual identity.
Key information about Domo: origin, designer, industry, and logo introduction year.
| Website | domo.com |
| Country | United States |
| Industry | Software |
Explore the Domo brand, discover Domo colors, and download the Domo vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
Domo is an American Fork, Utah-based cloud software company founded in 2010 by Josh James that provides business intelligence, data visualization, and analytics solutions through a unified SaaS platform serving thousands of enterprises globally.
Domo was founded in 2010 by Josh James, who previously founded Omniture and sold it to Adobe for $1.8 billion. James envisioned a cloud-based platform that would aggregate data from hundreds of sources, enabling real-time business intelligence without requiring extensive IT infrastructure or technical expertise. Domo launched with significant venture capital backing, raising over $700 million before going public in 2018.
The company differentiated itself through deep connectivity to diverse data sources, from enterprise software like Salesforce and SAP to social media platforms and spreadsheets. Domo’s drag-and-drop interface enabled business users to create sophisticated visualizations and dashboards without coding, democratizing analytics that previously required data science expertise. The platform emphasized mobile access, recognizing that executives and managers needed business intelligence on smartphones and tablets, not just desktop computers.
Domo went public on NASDAQ in 2018 under the ticker symbol DOMO, though the stock initially struggled as investors questioned the company’s path to profitability. By 2025, Domo serves thousands of customers across retail, healthcare, finance, manufacturing, and other industries, processing billions of data rows daily. The company evolved its business model toward consumption-based pricing and AI-powered analytics, integrating machine learning capabilities that automatically surface insights and anomalies without manual analysis.
The Domo logo features a square geometric mark that references the dashboard tile interface central to the product experience. This shape creates immediate visual connection between brand identity and product functionality, making the logo inherently meaningful to users familiar with the platform. The simple geometric construction enables excellent scalability across applications, from mobile app icons to large conference booth graphics.
The light blue (#99ccee) creates a distinctive, friendly identity that stands apart from darker blues used by enterprise software competitors like Salesforce, Oracle, and Microsoft. This softer shade communicates approachability and accessibility, reinforcing Domo’s positioning as business intelligence for everyone rather than just data specialists. The color performs well on both light and dark backgrounds, maintaining visibility across the various contexts where the logo appears. The white (#ffffff) provides necessary contrast and suggests the clean, uncluttered interfaces that define the Domo user experience.
Who designed the Domo logo? The Domo brand identity was developed by the company’s founding team in collaboration with branding professionals. The design evolved as the company grew from startup to publicly-traded enterprise, with refinements maintaining core identity elements.
When was the Domo logo last updated? The logo has undergone subtle refinements since the company’s founding in 2010, with the most significant updates occurring around the 2018 IPO to ensure the brand identity met public company standards.
What does Domo mean? The name “Domo” was chosen for its simplicity, memorability, and international appeal, avoiding complex technical terminology. The word also suggests “domain” and “demonstration,” appropriate concepts for a platform that gives users command over their data domains.
The Domo logo represents a software brand from United States. Learn more on the official Domo website.
