Google DoubleClick Logo
Learn more about the brand, find DoubleClick colors, and download the DoubleClick vector logo in the SVG file format.
DoubleClick Logotype Preview
DoubleClick was a company acquired by Google in 2007 which developed and provided Internet ad serving services. Its clients included agencies, marketers and publishers who served businesses like Microsoft, General Motors, Coca-Cola, Motorola, L’Oréal, Palm, Apple, Visa, Nike, and Carlsberg, among others.
DoubleClick was founded in 1995 by Kevin O’Connor and Dwight Merriman and had headquarters in New York City, United States. It was formerly listed as “DCLK” on the Nasdaq Stock Market (NASDAQ), and was initially purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005.
On March 11, 2008, Google acquired DoubleClick for $3.1 billion. In June 2018, Google announced plans to rebrand its ads platforms, and DoubleClick was merged into the new Google Marketing Platform brand. Core products adopted new names. DoubleClick Bid Manager became Display and Video 360, DoubleClick Search became Search Ads 360, and DoubleClick for Publishers (DFP) became Google Ad Manager 360.