DW Sports Fitness
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DW Sports Fitness is a British retailing and fitness business. Founded in March 2009 when Dave Whelan purchased the 50 JJB Sports Fitness Clubs and the attached retail stores for £83.4 million. At the time all the sites were shared between a fitness club and retail store, with most cases seeing the fitness club downstairs and the retail store upstairs. Since that time the group has grown to encompass more than 140 sites, including stand-alone retail stores and stand-alone fitness clubs. In August 2020 it announced that it was to enter administration. Later that month it was announced that Frasers Group would buy “certain” assets from DW Sports Fitness for £37m, but would not be using the firm’s brand name.