Explore the iconic EA Mobile logo – its design, history, and visual identity.
Key information about EA Mobile: origin, designer, industry, and logo introduction year.
| Website | ea.com |
| Country | United States |
| Industry | Entertainment |
Explore the EA Mobile brand, discover EA Mobile colors, and download the EA Mobile vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
EA Mobile is the mobile gaming division of Electronic Arts, established to develop and publish games for mobile platforms, bringing franchises like The Sims, FIFA, and Madden NFL to smartphones and tablets.
EA Mobile was established in the early 2000s as Electronic Arts recognized the emerging mobile gaming market. The division initially focused on feature phone games, producing mobile versions of popular franchises and original titles like Bejeweled. As smartphones proliferated, EA Mobile shifted strategy to capitalize on iOS and Android platforms, developing premium ports and free-to-play games that became industry leaders.
The division achieved breakthrough success with titles like The Sims FreePlay, FIFA Mobile, and Madden NFL Mobile, which generated hundreds of millions in revenue through in-app purchases. EA Mobile pioneered the games-as-a-service model on mobile, offering regular content updates and live events that kept players engaged for years. The studio expanded beyond licensed sports titles to include original properties and partnerships with major entertainment brands.
By 2025, EA Mobile operates as an integrated division within Electronic Arts rather than a standalone studio, with mobile development distributed across EA’s global studio network. The company generates billions annually from mobile games, with FIFA Mobile and Madden NFL Mobile ranking among the highest-grossing sports games worldwide. EA continues investing heavily in mobile gaming technology, including cloud gaming services and cross-platform play experiences.
The EA Mobile logo features an abstract mark that suggests a stylized mobile device or app icon through its geometric construction. The overlapping shapes create depth and dimension, symbolizing the layered complexity of mobile game development. The design intentionally differs from EA’s iconic red circle wordmark, establishing a distinct identity for the mobile division while remaining part of the larger EA brand ecosystem.
The color palette combines professional blues (#3b6c9a, #759acb) with an energetic green (#9dcf70), balancing corporate credibility with the playful nature of mobile entertainment. The gradient application adds visual interest and modernity, reflecting the constantly evolving mobile gaming landscape. The logo works effectively as an app icon, in digital marketing materials, and on game splash screens where players first encounter the EA Mobile brand.
Who designed the EA Mobile logo? The EA Mobile brand identity was developed by Electronic Arts’ internal design team in collaboration with external branding agencies. The design evolved as mobile gaming matured from a niche market to a dominant entertainment platform.
When was the EA Mobile logo last updated? The logo underwent its most recent refinement in the mid-2010s as EA consolidated mobile operations under a unified brand identity. Earlier iterations featured different color schemes and geometric treatments reflecting the changing mobile landscape.
What franchises does EA Mobile publish? EA Mobile publishes mobile versions of major EA franchises including FIFA, Madden NFL, The Sims, Need for Speed, Star Wars titles, and original mobile-first games. The division focuses on both premium paid games and free-to-play experiences with in-app purchases.
The EA Mobile logo represents a entertainment brand from United States. Learn more on the official EA Mobile website.
