Learn more about the brand, find out the Edsel colors, and download the Edsel vector logo in the SVG file format.
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Edsel is a brand of automobile that was marketed by the Ford Motor Company from the 1958 to the 1960 model years. Deriving its name from Edsel Ford, Edsels were developed in an effort to give Ford a fourth brand to gain additional market share from Chrysler and General Motors. Established as an expansion of the Lincoln-Mercury Division to three brands, Edsel shared a price range with Mercury; the division shared its bodies with both Mercury and Ford. Competing against Buick, Oldsmobile, and Pontiac, Edsel was the first new brand introduced by an American automaker since the 1939 launch of Mercury. In the year leading to its release, Ford invested in an advertising campaign, marketing Edsels as the cars of the future. While 1958 Edsels would introduce multiple advanced features for its price segment, the launch of the model line would become symbolic of commercial failure.