Explore the iconic Equinor logo – its design, history, and visual identity.
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Key information about Equinor: origin, designer, industry, and logo introduction year.
| Website | equinor.com |
| Country | Norway |
| Industry | Energy |
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The Equinor logo features a vibrant red geometric symbol resembling interlocking compass points or directional arrows, paired with a clean sans-serif wordmark that signals the company’s 2018 rebrand from Statoil.
The Equinor identity represents one of the most significant rebrands in energy sector history. The symbol consists of four triangular shapes arranged in a pinwheel configuration, creating dynamic movement and suggesting multiple directions or energy sources converging. The bright red color (#FF033E) is bold and contemporary, departing dramatically from traditional petroleum industry blues and greens. The geometric mark can function independently of the wordmark, appearing on offshore platforms, vessels, and service stations as a standalone identifier.
The rebrand from Statoil to Equinor in 2018 reflected the Norwegian company’s strategic shift toward renewable energy and reduced carbon emissions. The name combines “equi” (suggesting equality and equilibrium) with “nor” (referencing Norway). The new visual identity communicates transformation, forward momentum, and a multi-energy future while maintaining recognition through consistent use of red, which had been part of Statoil’s identity.
Equinor began as Den Norske Stats Oljeselskap A/S (The Norwegian State Oil Company) in 1972, commonly known as Statoil. The company was established following Norway’s discovery of oil in the North Sea, giving the Norwegian government direct participation in petroleum activities. For decades, Statoil operated as a traditional oil and gas company with a blue-and-red logo featuring a stylized torch symbol.
In May 2018, Statoil officially became Equinor ASA, reflecting CEO Eldar Sætre’s strategy to position the company as a “broad energy company” rather than purely an oil and gas producer. The rebrand included significant investments in offshore wind, solar power, and carbon capture technologies. The new name and visual identity were designed to communicate this transformation while maintaining operational continuity. The rebrand cost approximately $7 million and involved changing signage at thousands of service stations across Scandinavia.
The Equinor symbol’s dynamic, multi-directional form contrasts sharply with the static torch or flame symbols used by most petroleum companies. The design suggests movement, change, and adaptability, qualities the company wanted to emphasize as it navigated the energy transition. The identity system includes detailed guidelines for color usage, spacing, and applications across digital and physical environments.
The Equinor wordmark uses a custom sans-serif typeface with clean, slightly rounded letterforms. The letters are evenly spaced with consistent stroke weights, prioritizing clarity and modern simplicity. The lowercase styling makes the brand feel approachable and forward-looking rather than formal or institutional. The typeface balances technical precision with human warmth, reflecting the company’s positioning as both an engineering organization and a socially responsible energy provider.
Q: Why did Statoil change its name to Equinor? A: The 2018 rebrand reflected the company’s strategic shift toward renewable energy and carbon reduction, positioning itself as a “broad energy company” rather than purely an oil and gas producer.
Q: What does the Equinor symbol represent? A: The four interlocking triangles suggest energy in motion, multiple energy sources converging, and directional exploration, referencing both wind power and the company’s multi-energy strategy.
Q: When did the rebrand happen? A: Statoil officially became Equinor ASA in May 2018, introducing the new name, logo, and visual identity system.
The Equinor logo represents a energy brand from Norway. Learn more on the official Equinor website.
