Explore the iconic Evinrude logo – its design, history, and visual identity.
Key information about Evinrude: origin, designer, industry, and logo introduction year.
| Website | evinrude.com |
| Country | United States |
| Industry | Manufacturing |
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The Evinrude logo featured an abstract “E” design incorporating navy blue, charcoal gray, and red elements, representing over a century of marine engine innovation before the brand was discontinued in 2020.
Ole Evinrude revolutionized recreational boating when he invented the first practical outboard motor in Milwaukee, Wisconsin in 1907, inspired by a long row across a lake to fetch ice cream for his girlfriend Bess. The Evinrude Motor Company quickly became synonymous with marine propulsion, introducing electric starting in 1929 and becoming part of Outboard Marine Corporation (OMC) in 1935. Evinrude motors powered countless fishing boats, speedboats, and commercial vessels throughout the 20th century, competing primarily with Mercury Marine and Yamaha.
After OMC filed for bankruptcy in 2000, Bombardier Recreational Products acquired the Evinrude brand and invested heavily in two-stroke technology, culminating in the E-TEC direct injection engines that dramatically reduced emissions. Despite this innovation, declining marine engine sales and the high cost of meeting environmental regulations led BRP to announce in May 2020 that it would discontinue Evinrude production entirely, ending 113 years of manufacturing. The company shifted focus to Rotax marine engines and other powersports products, marking the end of an iconic American marine brand.
The final Evinrude logo featured bold, uppercase letterforms with the brand name set in a strong sans-serif typeface that projected durability and reliability. The abstract “E” symbol incorporated angular elements suggesting mechanical precision and speed, while the color palette combined traditional nautical navy with modern charcoal and energetic red. The logo appeared on engine cowlings, dealer signage, apparel, and promotional materials, maintaining strong brand recognition among boating enthusiasts even as market share declined. The design evolved from ornate script logos in the early 1900s through various mid-century modernizations before settling on the geometric mark used in the brand’s final decades.
Who designed the Evinrude logo? The final Evinrude logo was likely developed by internal design teams at Bombardier Recreational Products or a marine industry branding agency, though specific designer credits have not been publicly documented.
When was the Evinrude logo last updated? The most recent Evinrude logo design was introduced in the 2000s following BRP’s acquisition of the brand from the bankrupt Outboard Marine Corporation, with minor refinements made through 2020 when production ceased.
What do the colors in the Evinrude logo represent? The navy blue represents maritime tradition and water, charcoal gray conveys mechanical strength and industrial quality, and red accents symbolize power and performance, reflecting Evinrude’s reputation for reliable, high-performance outboard motors.
The Evinrude Outboard Motors logo represents a manufacturing brand from United States. Learn more on the official Evinrude website.
