Facebook Logo

New Facebook Logo

The company unveiled its new logo Tuesday, April 30, 2019. The new logo retains the distinctive “f” letter, but replaces the rounded square container with a circle. In addition, the new look moves the “f” to the center of the icon, rather than the right side like in the old version. The “Facebook” logotype that has the full name of the company is now relegated to use only for the company — but not its services. Facebook has been moving toward circular looks for some time now, including in profile photos for both individual profiles and company pages. The logo’s “f” is still in the company’s customized version of Freight Sans Pro. The company has also retained its famous “thumbs up” linking icon — but restricts that to use for “liking” actions.

Facebook has also switched to a brighter shade of blue that should be used on the “f” icon. However, the corporate logo retains the old shade of blue. Previously, Facebook used a logo based on the font Klavika from 2005 to 2015. Prior to that, when it was known as “The Facebook” — the logo was set in Verdana.

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About Facebook

Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Facebook, Inc. is an American online social media and social networking service company based in Menlo Park, California. It was founded by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. It is considered one of the Big Four technology companies along with Amazon, Apple, and Google.

The founders initially limited the website’s membership to Harvard students and subsequently Columbia, Stanford, and Yale students. Membership was eventually expanded to the remaining Ivy League schools, MIT, and higher education institutions in the Boston area, then various other universities, and lastly high school students. Since 2006, anyone who claims to be at least 13 years old has been allowed to become a registered user of Facebook, though this may vary depending on local laws. The name comes from the face book directories often given to American university students. Facebook held its initial public offering (IPO) in February 2012, valuing the company at $104 billion, the largest valuation to date for a newly listed public company. Facebook makes most of its revenue from advertisements that appear onscreen and in users' News Feeds.

The Facebook service can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a customized profile revealing information about themselves. They can post text, photos and multimedia which is shared with any other users that have agreed to be their “friend”. Users can also use various embedded apps, join common-interest groups, and receive notifications of their friends' activities. As of December 2018, Facebook had more than 2.3 billion monthly active users. Facebook is one of the world’s most valuable companies.

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History of the Facebook Logo

Once Facebook began to grow from a university networking site to a worldwide success, Mark Zuckerberg and Sean Parker hired Mike Buzzard of Cuban Council to design a logo for the company.

The original Facebook logo was a custom version of the Klavika font. The font itself was developed by Eric Olson, while the modification was performed by type and graphic designer Joe Kral. The head of the project was Mike Buzzard, co-founder of Cuban Council. Buzzard was offered equity for the work but rejected the offer.

The logo that Buzzard designed is almost identical to the logo that Facebook uses to this day, as the company has made only minor changes to their original logo over the years. In an interview, Buzzard explains some of the design decisions of the logo, saying, “It was a modification of the typeface Klavika, which was designed by Eric Olson. Type and graphic designer, Joe Kral, who was a good friend that was working closely with Cuban Council at the time, completed the type modifications and final word mark, whilst I oversaw the project.”

Interestingly, the blue color scheme of the logo was chosen due to a vision condition that Mark Zuckerberg suffers from called deuteranopia. Deuteranopia is form of color blindness that makes it difficult for someone to distinguish between colors. However, the one color that someone who suffers from deuteranopia is able to easily distinguish is blue.

In the time since Buzzard completed his original design for the Facebook logo, only minor changes have been made, most of which you probably wouldn’t even notice if you weren’t looking for them. Facebook has stuck by the simplicity and recognizability of their logo, opting to keep it as a stable aspect of the company in spite of the fact that website itself has changed dramatically over the years.