Explore the iconic Fetch logo – its design, history, and visual identity.
Key information about Fetch: origin, designer, industry, and logo introduction year.
| Website | fetchrewards.com |
| Country | United States |
| Industry | Software |
Explore the Fetch brand, discover Fetch colors, and download the Fetch vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
Fetch Rewards features a playful logo pairing deep purple with vibrant orange accents, representing America’s leading receipt-scanning rewards app that has distributed over a billion dollars in cash-back incentives since its 2013 founding in Madison, Wisconsin.
Fetch Rewards was founded in 2013 by Wes Schroll and Tyler Kennedy while students at the University of Wisconsin-Madison. The platform initially focused on rewarding users for purchasing specific brands, differentiating itself from receipt apps that only offered cashback on select items. The breakthrough came from Fetch’s decision to reward users for any brand purchase on scanned receipts, dramatically expanding the app’s appeal and user engagement compared to competitors like Ibotta and Checkout 51.
The company secured significant venture capital backing, raising over $240 million from investors including SoftBank Vision Fund 2, DST Global, and Hamilton Lane. This funding enabled aggressive user acquisition campaigns, technology improvements, and expanded brand partnerships. By 2021, Fetch had processed over 1 billion receipts and distributed more than $1 billion in rewards to users across all 50 states. The app reached unicorn status with a valuation exceeding $1 billion during its Series D funding round.
Fetch’s business model creates value for three constituencies: consumers earn points on purchases, brands gain detailed purchase data and targeted marketing opportunities, and retailers benefit from increased foot traffic and basket sizes. The platform now partners with over 500 major brands including Coca-Cola, PepsiCo, General Mills, and Unilever. Fetch competes in the increasingly crowded receipt-scanning space but maintains leadership through superior user experience, faster point accrual rates, and comprehensive brand coverage that rewards virtually any shopping receipt.
The Fetch Rewards wordmark employs a friendly, rounded sans-serif typeface that conveys approachability and ease of use, critical attributes for an app targeting mainstream consumers across age groups. The custom letterforms feature soft terminals and generous spacing that ensure excellent legibility at small sizes on mobile devices where most users interact with the brand. The logo system includes variations with the full “Fetch Rewards” name for marketing materials and a simplified “Fetch” version for app icon usage and social media avatars. The design system extends beyond the logo into a comprehensive UI toolkit featuring orange call-to-action buttons, purple reward badges, and gamification elements that encourage repeat engagement and scanning behavior across the mobile application experience.
Who designed the Fetch Rewards logo? The Fetch Rewards brand identity was developed by the company’s in-house design team with input from external branding consultants during the app’s early growth phase, though specific designer credits have not been publicly disclosed.
When was the Fetch Rewards logo last updated? The most recent logo refinement occurred around 2020 when Fetch simplified its visual identity for better scalability across marketing channels while maintaining the signature purple and orange color palette that users associate with rewards and savings.
What do the colors in the Fetch Rewards logo represent? The deep purple symbolizes the premium rewards and value Fetch delivers to everyday purchases, while orange accents convey excitement, energy, and the instant gratification of earning points with every receipt scan.
The Fetch logo represents a software brand from United States. Learn more on the official Fetch website.
