Fiat

Fiat Automobiles is an Italian automobile manufacturer, a subsidiary of FCA Italy S.p.A., which is part of Fiat Chrysler Automobiles (previously Fiat S.p.A.). Fiat Automobiles was formed in January 2007 when Fiat reorganized its automobile business, and traces its history back to 1899 when the first Fiat automobile, the Fiat 4 HP, was produced.

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History of the Fiat Logo

In 1899, a group of businessmen and professionals from Turin came together to pursue a shared vision: creating an Italian automobile factory that could provide accessible mobility and vehicles “designed for life.” This ambitious venture led to the founding of Fiat.

By the mid-1960s, Fiat had grown significantly, becoming the seventh-largest car manufacturer in the world. Its production extended beyond automobiles to include agricultural tractors, civil and land engineering machinery, automobile components, diesel rail-cars, and aero engines. Fiat also ventured into the raw materials trade, further broadening its scope. These diverse activities propelled the company into international markets, with products reaching Europe and the U.S.S.R., while it maintained a dominant share of the Italian auto market.

As Fiat expanded, its existing logo—a condensed uppercase letterform—was deemed outdated and no longer reflective of the company’s modernized operations and global aspirations. To mark its 70th anniversary, Fiat launched a rebranding project in 1968, entrusting Swiss designers Armin Vogt and Jean Reiwald to create a new corporate identity that aligned with its evolving stature.

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