Fido Logotype Preview
Learn more about the Fido brand, find out the Fido Solutions colors, and download a Fido vector logo in the SVG file format.
Fido Solutions Inc. is a Canadian cellular telephone service provider owned by Rogers Communications Canada. Although Fido’s parent company, Rogers Communications, also operates another cellular service Rogers Wireless, Fido remains a separate entity and retains its own retail chain, customer service call centres, network servers and CEO. Fido pioneered the concept of providing unlimited service in select Canadian cities. Fido was the first carrier in Canada to launch a GSM-based network and the first wireless service provider in North America to offer General Packet Radio Service on its network. Fido’s logo is a yellow doghouse. The name, “Fido,” was suggested to Microcell Solutions, the first importer of GSM technology from Europe to Canada, on the recommendation of its marketing-communications agency at the time, BOS of Montreal. The agency had been searching for a name that would appeal to both French- and English-speaking consumers.