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Fitbit, Inc. is an American company headquartered in San Francisco, California. Its products are activity trackers, smartwatches, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness. Before October 2007, the company was previously named Healthy Metrics Research, Inc. While these devices appear to increase physical activities, there is little evidence that they improve health outcomes.
According to an IDC report published on March 10, 2020, Fitbit is considered the fifth largest wearable company in shipments as of 2019 with an 14.8% over year growth, behind Xiaomi and Apple. Fitbit reports to have sold more than 100 million devices and have 28 million users. In 2019, Google announced its intention to buy Fitbit for $2.1 billion.
Who Fitbit Are
Fitbit’re a passionate team dedicated to health and fitness who are building products that help transform people’s lives. While health can be serious business, Fitbit feel it doesn’t have to be. Fitbit believe you’re more likely to reach your goals if you’re encouraged to have fun, smile, and feel empowered along the way.