Freshdirect

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Brand information:

Website	Freshdirect
Country	United States
Industry	Retail

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The Freshdirect logo features green and orange colors:

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FreshDirect is an online grocery delivery service in the United States. Initially established in New York City, the company expanded to include much of the New York Metropolitan area as well as select counties in New Jersey, Connecticut, Pennsylvania, Delaware and the Washington, DC metro area. FreshDirect custom-packages groceries and meals for its customers using just-in-time manufacturing, a practice that reduces waste, and improves quality and freshness. The company offers its services via a website and mobile app. The company was an early proponent of the move towards food sustainability and rapidly grew in popularity by catering to an urban, socially-conscious consumer. FreshDirect focuses on reducing the time it takes for food to move from its source to the end user by buying directly from farms, emphasizing organic food and locally grown items.

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