GetFeedback is a customer experience platform developed by Momentive (formerly SurveyMonkey) in 2013, enabling businesses to collect, analyze, and act on customer feedback across multiple channels to improve satisfaction and loyalty.
Meaning and Symbolism
- The teal color (#258060) conveys growth, communication, and trust, positioning GetFeedback as a reliable partner in understanding customer needs.
- The abstract icon suggests connectivity and the flow of information between businesses and customers, representing the feedback loop central to the platform.
- The teal-green shade bridges the reliability of blue with the optimism of green, suggesting both data-driven insights and positive outcomes.
- The modern, circular elements in the abstract mark evoke conversation bubbles and continuous improvement cycles.
- The clean design reflects the platform’s focus on user-friendly survey experiences that don’t overwhelm respondents.
History and Evolution
GetFeedback was founded in 2013 by Sean Whiteley, Kraig Swensrud, and David Simpson as a mobile-first survey platform designed to capture customer feedback at critical touchpoints. The company recognized that traditional survey tools were often clunky and had low response rates, particularly on mobile devices. GetFeedback pioneered a new approach with beautiful, engaging survey designs that felt more like conversational experiences than forms.
In 2015, SurveyMonkey acquired GetFeedback for $90 million, integrating it into their broader customer experience portfolio while allowing the brand to maintain its distinct identity. The acquisition brought GetFeedback’s mobile-first philosophy and modern design sensibility to SurveyMonkey’s extensive customer base. In 2021, when SurveyMonkey rebranded as Momentive, GetFeedback continued as a key product line focused specifically on customer experience management and integrating deeply with Salesforce and other CRM platforms. Today, GetFeedback leverages over 20 years of combined survey expertise to help organizations capture feedback across email, web, SMS, and in-app channels, providing analytics and AI-powered insights that drive business decisions and improve customer satisfaction.
Typography and Design
The GetFeedback logo combines wordmark typography with an abstract circular icon in a distinctive teal color (#258060). The sans-serif typeface features clean, rounded letterforms that convey approachability and modernity, essential for a platform focused on positive customer interactions. The icon consists of geometric shapes suggesting interconnected elements or speech bubbles, visually representing the flow of feedback between businesses and customers. The teal color choice is strategic—falling between blue’s trustworthiness and green’s growth orientation—it positions GetFeedback as both reliable and optimistic. This color also differentiates the brand within the broader SurveyMonkey/Momentive family while maintaining professional credibility in the enterprise software market.
Frequently Asked Questions
Who owns GetFeedback? GetFeedback is owned by Momentive (formerly SurveyMonkey), which acquired the company in 2015 for $90 million to strengthen its customer experience management offerings.
When was GetFeedback founded? GetFeedback was founded in 2013 by Sean Whiteley, Kraig Swensrud, and David Simpson as a mobile-first survey platform designed to capture customer feedback with higher response rates.
What makes GetFeedback different from other survey tools? GetFeedback pioneered mobile-optimized, visually appealing surveys that feel more like conversations than traditional forms, resulting in higher response rates and better customer engagement, particularly through Salesforce integration.
