Explore the iconic Glu logo – its design, history, and visual identity.
Key information about Glu: origin, designer, industry, and logo introduction year.
| Website | glu.com |
| Country | United States |
| Industry | Entertainment |
Explore the Glu brand, discover Glu colors, and download the Glu vector logo in SVG or PNG formats. Browse related logos and logos with similar colors.
Glu Mobile is a San Francisco-based mobile game developer and publisher founded in 2004, specializing in free-to-play games for iOS and Android platforms before acquisition by Electronic Arts in 2021.
Glu Mobile was founded in 2004 in San Francisco by entrepreneurs who recognized the emerging opportunity in mobile gaming as Java-enabled phones enabled more sophisticated interactive experiences beyond simple puzzle games. The company initially developed games for Java ME-based feature phones and early smartphones, establishing distribution relationships with wireless carriers and device manufacturers. Glu went public on the NASDAQ in 2007, raising capital to expand development and acquire smaller mobile game studios.
As smartphones proliferated with the iPhone launch in 2007 and Android in 2008, Glu transitioned focus to touchscreen gaming on iOS and Android platforms. The company specialized in free-to-play games with in-app purchase monetization, developing popular titles including Kim Kardashian: Hollywood (2014), which generated over $200 million in revenue, Deer Hunter, Design Home, Covet Fashion, and WWE Universe. Glu’s celebrity partnership strategy created differentiated branded experiences in the crowded mobile gaming market. The company also developed licensed sports games including MLB Tap Sports Baseball and licensed IP from franchises like Transformers.
By 2020, Glu Mobile generated over $500 million in annual revenue with a portfolio of live-operated games serving millions of players globally. Electronic Arts acquired Glu Mobile for $2.1 billion in April 2021, integrating the studio into EA’s mobile gaming division alongside existing mobile franchises. The acquisition gave EA stronger presence in casual mobile gaming and celebrity-branded games, complementing EA’s sports and traditional gaming franchises. Glu’s development teams continued operating under EA ownership, contributing mobile expertise to the larger gaming publisher’s portfolio.
The Glu wordmark employs a lowercase, contemporary sans-serif typeface with rounded letterforms that convey approachability and modern consumer technology. The typography features simple, clean lines without unnecessary ornamentation, reflecting the straightforward nature of mobile gaming experiences. The dark gray-black brand color (#212721) provides sophisticated neutrality appropriate for a multi-brand game publisher rather than a single franchise identity. White ensures contrast and versatility across promotional materials, app store listings, and corporate communications. The text-only logo format allows Glu’s individual game brands to carry distinctive visual identities while maintaining unified publisher recognition across the portfolio.
Who founded Glu Mobile? Glu Mobile was founded in 2004 in San Francisco by mobile gaming entrepreneurs who developed games for Java-enabled feature phones before transitioning to iPhone and Android platforms.
What are Glu Mobile’s most successful games? Kim Kardashian: Hollywood (2014), Deer Hunter, Design Home, Covet Fashion, and MLB Tap Sports Baseball are among Glu’s most commercially successful free-to-play mobile game franchises.
When did Electronic Arts acquire Glu Mobile? Electronic Arts acquired Glu Mobile for $2.1 billion in April 2021, integrating the mobile game developer into EA’s gaming portfolio to strengthen casual mobile gaming capabilities.
The Glu logo represents a entertainment brand from United States. Learn more on the official Glu website.
